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CMS versus ECM – What's the difference?

        posted by , November 29, 2011

There's quite a bit of confusion about three common content management acronyms: WCM, CMS and ECM.

There's so much confusion that many a diplomatic person has dropped all three terms in favor of "content management". Others have jumped to the assumption that all three are essentially the same thing. The web is full of conflicting definitions of all three terms.

Here's what you need to know to get above the confusion — to use these terms confidently and correctly.

Web Content Management System (WCM or WCMS)

WCM systems allow users to collaboratively edit, publish and manage websites. This often includes:

document management

content management workflow (e.g. content approvals)

the ability to publish rich internet applications

collaboration tools such as wikis

version control and collaborative editing tools

search engines

metadata management tools

website administration tools

social media tools and integration

web analytics and optimization tools

digital asset management


In other words, WCM gives users the tools they need to create and manage web 2.0 websites without help from web designers and programmers.

Content Management System (CMS)

Content Management Systems (CMS) allow users to collaboratively edit and manage content.

Most CMS systems are focused on web content. That's why the terms CMS and WCM are often used interchangeably.

A CMS system could be used to manage non-web content. For example, a CMS could be used to manage electronic medical records. Therefore, CMS and WCM are not really the same thing.

Enterprise Content Management System (ECM)

ECM systems have a much broader scope. They manage enterprise content and documents throughout the entire content lifecycle. This includes:

transactional content management

knowledge management

document management

web content management

social content management

email management

content for business continuity

management of content and documents that are subject to legal and regulatory controls

enterprise content retention policies and audit trail

enterprise metadata management


ECM are often part of the base infrastructure for mega software packages such as ERP systems.




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