Home
Business Guide
 
simplicable technology guide   »  enterprise software   »  social software   »  gamification   »  could crm gamification make sales fun again?

Could CRM Gamification Make Sales Fun Again?

        posted by , July 31, 2011

The days of three martini lunches between sales people and customers are over. That doesn't mean that sales can't be fun.

Gamified CRM will pay a huge windfall to the first vendor to get it right.

Gamified CRM

CRM gamification might look something like this:

crm gamification

Why Gamify CRM?

Games are addictive and fun — gamification is a strategy for capturing your customer's imagination. Gamification of the sales process has the potential to:

- generate sales and leads
- improve customer engagement and loyalty
- drive metrics (e.g. customer satisfaction metrics)
- collect information on customers
- deliver targeted advertising
- gather market research

The goal (as always) is to drive revenue and ensure that all your customers are loyal brand ambassadors.

Sales Gamification

Just about any customer facing sales process can be gamified. For example:

1. Customer Survey Game
Completing a plain old customer survey is about as exciting as filling out your taxes. Why not turn your customer surveys into games? (metrics and customer loyalty)

2. Customer Sourced Ads
Create an online game that allows your customers to design your next ad campaign (adversing and customer loyalty).

3. Customer Sourced Product Design
Create a game that allows customers to redesign your products (market research and customer loyalty).

4. Social Media Presence
Make your social media presence content rich and fun. (marketing and customer loyalty)


14 Shares Google Twitter Facebook

Related Articles



Enterprise Architecture
How to architect an organization.




The reality is that SOA is a simple concept.

The most important diagram in all of business architecture — without it your EA efforts are in vain.

Imagine your hardcore IT geek talking to a company executive. What would they talk about?

Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats. ~ Howard Aiken


Recently on Simplicable


Security Risks

posted by Anna Mar
Security threats and security risk management.

Security Vulnerabilities

posted by John Spacey
Exploitable flaws and weaknesses.

Multifactor Authentication Explained

posted by Anna Mar
How to confirm the identity of users and entities.

Security Principles

posted by Anna Mar
The maxims of security.

Sitemap













about     contact     sitemap     privacy     terms of service     copyright     Morning Clipperton