Could CRM Gamification Make Sales Fun Again?posted by Anna Mar, July 31, 2011
The days of three martini lunches between sales people and customers are over. That doesn't mean that sales can't be fun.
Gamified CRM will pay a huge windfall to the first vendor to get it right.
Gamified CRMCRM gamification might look something like this:
Why Gamify CRM?Games are addictive and fun — gamification is a strategy for capturing your customer's imagination. Gamification of the sales process has the potential to:
- generate sales and leads
- improve customer engagement and loyalty
- drive metrics (e.g. customer satisfaction metrics)
- collect information on customers
- deliver targeted advertising
- gather market research
The goal (as always) is to drive revenue and ensure that all your customers are loyal brand ambassadors.
Sales GamificationJust about any customer facing sales process can be gamified. For example:
1. Customer Survey Game
Completing a plain old customer survey is about as exciting as filling out your taxes. Why not turn your customer surveys into games? (metrics and customer loyalty)
2. Customer Sourced Ads
Create an online game that allows your customers to design your next ad campaign (adversing and customer loyalty).
3. Customer Sourced Product Design
Create a game that allows customers to redesign your products (market research and customer loyalty).
4. Social Media Presence
Make your social media presence content rich and fun. (marketing and customer loyalty)
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