Business Guide
simplicable technology guide   »  enterprise software   »  social software   »  gamification   »  could crm gamification make sales fun again?

Could CRM Gamification Make Sales Fun Again?

        posted by , July 31, 2011

The days of three martini lunches between sales people and customers are over. That doesn't mean that sales can't be fun.

Gamified CRM will pay a huge windfall to the first vendor to get it right.

Gamified CRM

CRM gamification might look something like this:

crm gamification

Why Gamify CRM?

Games are addictive and fun — gamification is a strategy for capturing your customer's imagination. Gamification of the sales process has the potential to:

- generate sales and leads
- improve customer engagement and loyalty
- drive metrics (e.g. customer satisfaction metrics)
- collect information on customers
- deliver targeted advertising
- gather market research

The goal (as always) is to drive revenue and ensure that all your customers are loyal brand ambassadors.

Sales Gamification

Just about any customer facing sales process can be gamified. For example:

1. Customer Survey Game
Completing a plain old customer survey is about as exciting as filling out your taxes. Why not turn your customer surveys into games? (metrics and customer loyalty)

2. Customer Sourced Ads
Create an online game that allows your customers to design your next ad campaign (adversing and customer loyalty).

3. Customer Sourced Product Design
Create a game that allows customers to redesign your products (market research and customer loyalty).

4. Social Media Presence
Make your social media presence content rich and fun. (marketing and customer loyalty)

3 Shares Google Twitter Facebook

All systems need to be replaced with time. However, just because a system is legacy — doesn't mean it needs to be replaced immediately.

Current state blueprints capture business, data and implementation architecture at the conceptual, logical and physical levels.

Explaining complex business and technical concepts in layman's terms.

Recently on Simplicable

Web Security Illustrated

posted by John Spacey
How would you explain web security to your grandmother?

The 10 Root Causes Of Security Vulnerabilites

posted by John Spacey
Learn about common root causes of security risks.

Cloud Computing Cheat Sheet

posted by Anna Mar
Cloud computing demystified.

SOA Guide

posted by John Spacey
Our collection of SOA architecture resources and tools.


about     contact     sitemap     privacy     terms of service     copyright