Home 

Business Guide





 
  Technology   »  enterprise software   »  social software   »  gamification   »  could crm gamification make sales fun again?

Could CRM Gamification Make Sales Fun Again?

        posted by , Simplicable, July 31, 2011

The days of three martini lunches between sales people and customers are over. That doesn't mean that sales can't be fun.

Gamified CRM will pay a huge windfall to the first vendor to get it right.

Gamified CRM

CRM gamification might look something like this:

crm gamification

Why Gamify CRM?

Games are addictive and fun — gamification is a strategy for capturing your customer's imagination. Gamification of the sales process has the potential to:

- generate sales and leads
- improve customer engagement and loyalty
- drive metrics (e.g. customer satisfaction metrics)
- collect information on customers
- deliver targeted advertising
- gather market research

The goal (as always) is to drive revenue and ensure that all your customers are loyal brand ambassadors.

Sales Gamification

Just about any customer facing sales process can be gamified. For example:

1. Customer Survey Game
Completing a plain old customer survey is about as exciting as filling out your taxes. Why not turn your customer surveys into games? (metrics and customer loyalty)

2. Customer Sourced Ads
Create an online game that allows your customers to design your next ad campaign (adversing and customer loyalty).

3. Customer Sourced Product Design
Create a game that allows customers to redesign your products (market research and customer loyalty).

4. Social Media Presence
Make your social media presence content rich and fun. (marketing and customer loyalty)

If you enjoyed this article, please share it.


If you enjoy Simplicable, why not interact with us?
RSS




This post is part of the series:







We are always working to improve Simplicable. If you find an error or have feedback please let us know.

Permalink:
http://simplicable.com/new/could-CRM-gamification-make-sales-fun-again






Enterprise Architecture

Enterprise Software

CIO

Cloud Computing

Social Software

Technology Trends

Technology Definitions

IT Governance

ITIL Guide

SOA Guide

Architect's Toolkit

Big Data

Security


about contact rss sitemap privacy terms of service copyright career guide

Copyright 2012 Simplicable. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Report violations here.