Revenge of the Social Media Nerds — How Social Software Became Big Business
posted by Anna Mar, July 31, 2011Did you ever notice that many of the nerdy kids in high school became highly successful adults?
What is nerdy today is often trendy tomorrow. Early social software such as BBS, ICQ and IRC were the toys of computer nerds. Today, social software is not only trendy — it is very big business.
Business Automation — Human vs. Machine
Enterprise Software is a $245 billion dollar business (2010). That's roughly equivalent to the entire GDP of Finland.Ever since the first commercial software hit the shelves in the mid-1970s — much of this investment has focused on business automation. Automation reduces costs and improves efficiency by replacing humans with IT.
Social Software — The Game Changer
The human mind has up to 1 quadrillion synaptic connections — complete business automation is often a mistake.Enterprise Social Software leverages social media to engage humans in business processes.
Humans are key to decision making, product development (and other creative tasks), customer relationships and business process improvement. What better way to engage humans than with social media?
Social software is the bridge between social media and business automation.
The Convergence of Social Media and Enterprise Software
The enterprise software market has fully embraced social software. Look at the roadmap of any large software company — they all intend to develop the social capabilities of their tools.
Social software had its first real commercial success with Social CRM (SCRM). Social media is now key to the sales process — marketing, lead generation, sales and customer loyalty can all be driven with social tools.
The next step for social software is to conquer the bastion of business automation — Enterprise Resource Planning (ERP).
|
Our collection of SOA architecture resources and tools. |
|
A digital signature embedded in information that can be tied to a source such as an individual or an IP address. |
|
Explaining complex business and technical concepts in layman's terms. |
Recently on Simplicable
| Enterprise Architecture Guideposted by John SpaceyA large collection of enterprise architecture tools. |
| 6 Steps To Business Process Management Successposted by Anna MarWant to automate, monitor, measure and continually optimize your business? You might need BPM. |
| 6 Reasons You Need a SaaS Data Escrow Serviceposted by Anna MarIf you use SaaS you need a data escrow service — here's why. |
| 5 Common Current State Architectural Blueprint Mistakesposted by Anna MarA current state architectural blueprint is essential to your success as an IT organization. After all, you can't effectively manage a complex architecture that's not documented. |
