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Social Software

The first 50 years of IT innovation was focused on automation. The next 50 will be focused on social sciences.

New generations of consumers don't need a handshake and a smile to make large purchases.
The survey to end all surveys.
Social Software is now the focus of a $245 billion dollar industry.
Social Media Monitoring tools can search, rank, filter, aggregate and analyze mountains of social data. They're powerful business tools. However, organizations often use SMM tools in ineffective or even destructive ways.
The one reason companies have little success with social software.
Social Media Monitoring tools (and services) extract data from social media websites and provide social analytics.


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http://simplicable.com/new/social-software


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