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The 10 Reasons for the Rise of Big Data

        posted by , November 23, 2012

Big Data is getting big. The average organization is dealing with exponentially more data today than a few years ago — this growth shows no sign of letting up.

There are 10 reasons for the climb:

1. Business Models

Aggressive acquisition and permanent retention of data is becoming a popular business model — Google being the prime example of how well such a strategy can work.

2. Infrastructure Capacity

The cost of data storage has come down as capacity has shot up. Currently capacity is roughly doubling every two years (Kryder's Law).

big data

3. Business Analytics

Business Analytics has experienced rapid acceleration in recent years and is now more than a 100 billion dollar market growing at 7% a year.

4. Security

Organizations are capturing far more security data such as audio and video surveillance, key logger data and system logs.

5. Ubiquitous Devices

Data from devices such as security cameras, handheld scanners, tablets, GPS, RFID readers, wireless sensors etc..

6. Search

Improvements in search have boosted the usefulness of document and web data — increasing incentives to collect and maintain unstructured data.

7. Social Data

Organizations are increasingly interested in collecting social data and aggregating with third party information.

8. Technology Proliferation

Many organizations have hundreds if not thousands of legacy applications. Often legacy apps are maintained as data sources — feeding data warehouses and enterprise systems.

9. Regulations

Regulations are increasingly rigorous about the type of data organizations must capture and retain.

10.Cloud Infrastructure

Cloud data storage decreases the upfront capital costs of big data and allows on-demand increases in data size.

Nothing New

Exponential growth in business data is nothing new. However, organizations are starting to see it as an opportunity more than a problem. Expect to see growth in tools that can glean value from data.

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