No manager gets up in the morning, looks in the mirror and thinks: today I want to slow down our business. Good intentions are all well and good — it's easy to get innovation wrong.
Take social media for example. Most business leaders realize it represents a potent opportunity but few organizations seem to be able to execute on it. The reason — management approach.
These 7 management approaches get social media all wrong.
1. Denial
When the commercialization of the internet started to heat up in the mid-1990s there were plenty of managers who denied its importance. There are many managers today who see social media as an amusing toy but don't feel it will impact their business.2. Dogmatic
Nobody knows exactly what social media is going to look like a year or two from now. Social media experts, IT research companies, high powered consultancies — no one. Flexibility is key to a successful social media strategy.3. Dreamy
Progress is not an illusion, it happens, but it is slow and invariably disappointing.~ George Orwell
Sure social media has potential to completely transform your enterprise and your industry. It's not going to happen over night. Bleeding edge investments aren't advisable for most enterprises.
4. DatedEnterprise social media is a hot topic. Generally accepted concepts and predictions are advancing quickly. As a manager, you might not have time to be fully engaged in the debate. However, it's important to keep a pulse on it.
5. Drifting Social media trends come and go (in quick cycles). As a leader, you need to provide stability to your organization. Changing strategic direction with the wind gets you nowhere.
6. DrearySocial Media will be the end of us! It's important for leaders to embrace social media as an opportunity as opposed to a threat.
7. DeviousSocial media communities live by certain ethical standards and rules of etiquette. As a enterprise you need to embrace these rules or social media will quickly become your worst enemy.
6. DrearySocial Media will be the end of us! It's important for leaders to embrace social media as an opportunity as opposed to a threat.
7. DeviousSocial media communities live by certain ethical standards and rules of etiquette. As a enterprise you need to embrace these rules or social media will quickly become your worst enemy.
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