The Borg would take a highly automated, centralized approach:
A social media monitoring tool would be used to push social content to the collective (legal, marketing, sales etc...). The collective would then use powerful enterprise software to come up with social media responses.
Would it work?
It is no fun to socialize with a highly automated collective.This is where many social media strategies go wrong. Companies realize the importance of social media marketing — but try to automate and centralize it. This always backfires — no one is interested in socializing with the marketing or legal department of a corporation.
A better approach is to establish genuinely social relationships with customers.
Tweet |
|
