What Enterprise Feedback Management Really Means
posted by Anna Mar, March 06, 2013Enterprise Feedback Management is industrial strength survey software. EFM is used to survey customers, employees and partners and feed the results to enterprise systems.
EFM tools in the market today are heavily based on traditional surveys via channels such as web, telephone and paper. The next generation of EFM tools will include social media monitoring capabilities — social media is poised to become the avenue of choice for collecting customer feedback.
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