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What is a Mashup?

        posted by , November 25, 2011

Enterprises tend to over-engineer integration. Formal standards and complex tools such as JSR 286 Portal Servers, ESB and ETL are the common enterprise approach to integration.

On the internet things evolved differently. Internet companies had no time or patience for standards. They took the fastest route to integration with partners and customers: informal integration that generates parts of webpages.

Eventually, people gave a name to this approach to integration: Mashup. These are the characteristics of a Mashup:

HTTP, RPC, HTML, XML, JSON and/or JavaScript (usually)

contracts are defined by the publisher

services are located with a URL

integration is fast (time to market) and informal (no complex standards to follow)

integration is focused on displaying something on a webpage rather than inserting data in a database.

often the subscriber inserts a few lines of JavaScript into a HTML page to call the mashup


Enterprises are increasingly interested in Mashup integration and web oriented architecture in general.

Also check out our explanation of mashups in plain English.



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