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3 Examples of a Concept Statement

 , January 30, 2018
A concept statement is an idea that gives a strategy, plan or design its meaning, purpose, direction and depth. They are commonly used in the early planning stages of businesses, brands, products, programs, projects and designs. A concept statement can be used to pitch an idea. They are also used to provide direction to work efforts as they act as a short and fundamental statement of what you are trying to achieve. The following are illustrative examples of a concept statement.

Business Concept

An early stage idea for a business. Concept statements are as short as a sentence and are never longer than a page. Business concepts are typically used to model and refine early stage ideas for a business model or unique selling proposition. Those concepts that are developed further may become a full business plan.

Product Concept

Innovation and product development processes typically begin by brainstorming a large number of ideas for a product. These can be documented as a concept statement.

Design Concept

A design concept statement outlines an approach to creating something. At this stage, there are often requirements and constraints in place such that the design concept provides an idea for a solution. For example, a new mobile phone platform has decided to create a basic weather app that will be installed by default on the platform. The following is one of many design concepts proposed for the app.
Overview: Concept Statement
DefinitionAn idea that gives a strategy, plan or design its meaning, purpose, direction and depth.
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