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A concept statement is an idea that gives a strategy, plan or design its meaning, purpose, direction and depth. They are commonly used in the early planning stages of businesses, brands, products, programs, projects and designs. A concept statement can be used to pitch an idea. They are also used to provide direction to work efforts as they act as a short and fundamental statement of what you are trying to achieve. The following are illustrative examples of a concept statement.
An early stage idea for a business. Concept statements are as short as a sentence and are never longer than a page. Business concepts are typically used to model and refine early stage ideas for a business model or unique selling proposition. Those concepts that are developed further may become a full business plan.
Innovation and product development processes typically begin by brainstorming a large number of ideas for a product. These can be documented as a concept statement.A design concept statement outlines an approach to creating something. At this stage, there are often requirements and constraints in place such that the design concept provides an idea for a solution. For example, a new mobile phone platform has decided to create a basic weather app that will be installed by default on the platform. The following is one of many design concepts proposed for the app.|
| Type | | | Definition | An idea that gives a strategy, plan or design its meaning, purpose, direction and depth. | | Related Concepts | |
Product Development
This is the complete list of articles we have written about product development.
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A guide to concept development.
A definition of idea screening with examples.
A definition of idea generation with examples.
The definition of design concept with examples.
An overview of concept design with examples.
A few definitions of concept.
A few definitions of hybrid.
An overview of design research with examples.
A comprehensive guide to design.
A definition of design automation with examples.
An overview of customer design with examples.
A definition of creative direction with examples.
Common principles of user experience design.
The definition of immersive design.
The common types of design innovation.
The definition of form with design examples.
The definition of user needs with examples.
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