39 Examples of Design Goals
John Spacey, December 04, 2018
Design goals are targets for design work. These are typically agreed upon by stakeholders as the criteria for comparing design alternatives and evaluating design outcomes. The following are illustrative examples of design goals. Usability goals such as a target for the percentage of users who rate a user interface as easy to use.Customer experience measures such as a theme park attraction with a goal to be rated as magical, thrilling or comforting by customers.
Visual AppealAn aesthetic goal such as a furniture design initiative with a goal to produce a product that is visually perceived as modern, study, high quality and stylish.
Look and FeelLook and feel is a term for the aesthetics of an interactive and explorable environment that isn't as static as something you look at such as a painting. For example, a mobile device that users describe as comfortable after accomplishing common tasks with the product.
Sensory ExperienceGoals related to multisensory experiences such as a product you see, feel, smell and taste. For example, a product design goal to develop donuts that don't feel oily or messy to the touch.brand image through design. For example, a target to design restaurant decor that aligns to the brand image of a restaurant chain that is a highly social venue for young professionals.
CohesionConsistency with other designs such as a new page on a bank's website that needs to fit in well with the structure and look and feel of the site.
CompatibilityTargets for forward and backward compatibility. For example, a kitchen knife design that has to be compatible with a knife holder sold by the brand. customer needs such as an social media service that allows customers to quickly liberate their data.
User PerceptionsIn some cases there is a difference between the customer and the user. For example, you may sell automated banking machines to a bank that is the customer with the users being people who actually use the machine to perform transactions. In this case, the user perceptions can include areas such as speed, ease of use and security.
Stakeholder PerceptionsA design may have goals to satisfy a stakeholder who is neither the customer nor the user. For example, a business unit that perceives pop-up messages that are difficult to dismiss as a wonderful tool to improve conversion rates. In this case, stakeholders perceptions may be overwhelmingly positive for a design that customers and users intensely dislike.
EngagementUser engagement goals such as a video game with a design goal to keep players playing for an average of 30 minutes a day.figure of merit is a measurement that customers commonly use to compare products and services. For example, a 0-60 mph target for a sports car design.
PerformanceThe performance of a design such as a goal for the load time of a website.durability of a design such as a chair that should last for ten years under normal conditions. This can be validated with accelerated life testing.Fit for purpose is the idea that a design achieve its useful functions without any unnecessary additions to quality. For example, a can opener that opens cans well without any additional goals such as being entertaining or high-tech.
TechnologyTechnology driven goals such as a goal to make a toaster "smart." Designers typically understand this to be a mistake as customer needs are a better driver of design goals. Nevertheless, technology driven design goals are common as business units simply want to incorporate trendy technologies into things without having much of a reason.
CostTargets for a unit cost or operating cost. Design as a primary goal is known as design-to-cost. For example, an ice cream company that targets a new ice cream product with a unit cost of $1.10 or less at a scale of a million units a month.characteristics of people. For example, an airline seat that is designed to be comfortable for people of diverse shapes and sizes.productivity of the user. For example, a scientific calculator design initiative that seeks a faster and more intuitive way for students to solve multivariable equations.user interface be easy to learn such as an app that feels immediately intuitive without any onboarding process such as a tutorial.design such as an engineering design for an aircraft with a target to reduce energy consumption by 18%.Comfort related goals such as soundproofing targets for a hotel renovation.
PrivacyGoals to avoid collecting and processing customer data. For example, a smart appliance that is smart enough without connecting to the internet for anything but firmware updates.Information security related design initiatives such as a goal to detect and block suspicious banking transactions.not allow human error to have serious repercussions. For example, an aircraft that will not allow a pilot to enter an air temperature that's almost certainly wrong given the aircraft's awareness of temperature and weather conditions.
HealthHealth related goals such as a requirement that a design not use any materials that can in anyway be perceived as unhealthy.reuse of a product such as an electric car with a battery that is designed for reuse at the vehicle's end of life. For example, a battery that can be integrated with solar power systems.quality. For example, a design of a grand piano that has a goal to impress people who know pianos. This can be measured by engaging lead users.
DesignThis is the complete list of articles we have written about design.
If you enjoyed this page, please consider bookmarking Simplicable.
A list of common design considerations.
An overview of lightness in design.The common types of design constraint.
The definition of design to cost with examples.
The different between design-to-value and design-to-cost with examples.
A list of design objectives.
An overview of design function with examples.An overview of design composition with examples.
A list of what is included in design requirements.
A comprehensive guide to design.
The basic characteristics of colors.
The common types of mockup.
The definition of visual thinking with examples.The definition of craft with examples.
The defining characteristics of modernism.
The defining characteristics of modern design.A list of design talents.
TrendingThe most popular articles on Simplicable in the past day. Recent posts or updates on Simplicable. Site Map