Information scent is the idea that people look for information much like an animal foraging for food. Scent is an analogy for the estimated probability that each information path will be useful. When the scent is strong people continue to follow an information path. If the scent becomes weaker they backtrack to where the scent was stronger and take a new path. The following are common factors that people use to smell information.
PlacesFollowing paths to places that you have found useful in the past. For example, following a link to a website that you know.
WordsLooking for keywords related to your information goals.
Visual CuesVisual cues such as elements that look like a link. Visual information such as a photograph or diagram that indicates what type of information to expect along a path.
StructureStructured information such as breadcrumbs, navigation and sitemaps that allow users to follow a logical path.
PromisesPaths that make a promise. It is common for the titles of articles and books to promise what you'll find inside. For example, "10 ways to improve your ..." promises to be a list of information.
This is the complete list of articles we have written about information science.
If you enjoyed this page, please consider bookmarking Simplicable.
A comprehensive guide to design.
An overview of color theory.
The arrangement of the elements of a design or work of art.
The difference between modeless and contextual user interfaces explained.
A list of common types of design.
The steps in a design process.
The common types of design quality.
A definition of universal design with examples.
A definition of sensory design with examples.
An overview of emotional design.
The definition of elegance with examples.
A list of ux design techniques.
The difference between design and user experience.
Two ways to understand customers or users.
The practice of managing interactions with customers.
A list of user experience definitions.
Why satisfaction metrics work so well.
A definition of user engagement with examples.
A definition of desire path with examples.
A definition of user with examples.
A definition of user experience with examples.
TrendingThe most popular articles on Simplicable in the past day.
Recent posts or updates on Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.