Business ModelsPrinciple of least effort can be used to explain the success of business models that reduce customer effort. For example, buying a book with one click on an ecommerce site is often much less effort than going to a bookstore.
User InterfacesUsers tend to prefer interfaces that allow them to directly accomplish tasks with a minimum number of steps. For example, a checkout process on an ecommerce site that forces customers through 5 or 6 steps may result in a high abandonment rate.
Risk & SafetyIf there's an easy way to achieve an objective some people may take this path even if it is high risk or dangerous. This can be used as a baseline assumption in designing safer processes, systems, machines, vehicles, infrastructure and cities.
DesignGenerally speaking, people prefer designs that are as close to effortless as possible. For example, customers may prefer devices that are intuitive to use without anything to learn.
|Overview: Principle Of Least Effort
The tendency for people to choose the easiest path to a goal.