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11 Types of Visual Balance

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Visual balance is the sense that a design is equally weighted on both sides of its vertical center. A balanced design feels complete and comfortable where a lack of balance feels unfinished and disconcerting. There are instances where an artist or designer goes for an unbalanced feel in order to invoke interest or create some effect. However, it is overwhelmingly common for designs and art to be balanced. As such, balance can be considered a principle of design. The following are elements of a balanced design.

Symmetrical Balance

Symmetrical balance is a method of achieving balance by creating two sides that are mirror images. This is also known as balance by repetition.

Asymmetrical Balance

Asymmetrical balance creates a sense of balance by contrasting dissimilar elements. This is considerably more difficult to master than symmetrical balance.

Position

Elements far from center feel heavier.

Shape

Complex shapes look heavier than simple shapes.

Color

Dark colors feel heavier than light colors.

Color Contrast

Elements with high-contrast colors look heavy.

Color Temperature

Hot colors feel heavier.

Texture

Texture influences the perceived heaviness of objects based on cognitive interpretations. For example, a bamboo-like texture might be perceived as light.

Isolation

Objects off by themselves look heavier.

Orientation

Diagonal elements feel heavier than horizontal or vertical elements.

Dominance

Dominant elements look very heavy.
Overview: Visual Balance
Type
Definition
The sense that a design or design element is equally weighted on both sides of its vertical center.
Value
Gives design a complete feel.
Related Concepts
Next: Asymmetrical Balance
More about visual design:
Adaptability
Balance
Color Theory
Composition
Design Contrast
Design Principles
Design Unity
Dominance
Drill Down
Elements
Graphic Design
Graphics
Hierarchy
Information Design
Kerning
Layout
Leading Lines
Media Design
Space
Stability
Symmetry
Texture
Trade Dress
Types Of Design
Typography
Unity
Variety
Visual Design
Visual Design Examples
Visual Experience
Visual Identity
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