Symmetrical balance is a method of achieving balance by creating two sides that are mirror images. This is also known as balance by repetition.
Asymmetrical balance creates a sense of balance by contrasting dissimilar elements. This is considerably more difficult to master than symmetrical balance.
Elements far from center feel heavier.
Complex shapes look heavier than simple shapes.
Dark colors feel heavier than light colors.
Elements with high-contrast colors look heavy.
Hot colors feel heavier.
Texture influences the perceived heaviness of objects based on cognitive interpretations. For example, a bamboo-like texture might be perceived as light.
Objects off by themselves look heavier.
Diagonal elements feel heavier than horizontal or vertical elements.
Dominant elements look very heavy.
|Overview: Visual Balance
The sense that a design or design element is equally weighted on both sides of its vertical center.
Gives design a complete feel.