Design Design Guides
Visual Design
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Visual balance is the sense that a design is equally weighted on both sides of its vertical center. A balanced design feels complete and comfortable where a lack of balance feels unfinished and disconcerting. There are instances where an artist or designer goes for an unbalanced feel in order to invoke interest or create some effect. However, it is overwhelmingly common for designs and art to be balanced. As such, balance can be considered a principle of design. The following are elements of a balanced design.
Symmetrical BalanceSymmetrical balance is a method of achieving balance by creating two sides that are mirror images. This is also known as balance by repetition.Asymmetrical BalanceAsymmetrical balance creates a sense of balance by contrasting dissimilar elements. This is considerably more difficult to master than symmetrical balance.PositionElements far from center feel heavier.
ShapeComplex shapes look heavier than simple shapes.ColorDark colors feel heavier than light colors.Color ContrastElements with high-contrast colors look heavy.Color TemperatureHot colors feel heavier.TextureTexture influences the perceived heaviness of objects based on cognitive interpretations. For example, a bamboo-like texture might be perceived as light.
IsolationObjects off by themselves look heavier.OrientationDiagonal elements feel heavier than horizontal or vertical elements.DominanceDominant elements look very heavy.
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