|Overview: Critical Mass|
The company size or sales volumes that are required to compete efficiently in a market.
What is Critical Mass?
John Spacey, updated on December 08, 2016
Critical mass, in the context of economics, is the size that a company needs to reach in order to compete efficiently in a market. The critical mass required differs widely by industry and may be flexible depending on a firm's approach to the market. Industries such as the automotive industry generally require a firm to reach a large size to be competitive. Other industries, such as restaurants may allow a small competitor to be successful. Critical mass can also apply at the product level. For example, an innovative new product needs a number of initial customers to review the product and get the word out before they can be successful.
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