A-Z Popular New Communication Search »
Communication
 
Communication Plan

Communication Objectives

Digital Communication

Communication Quality

Communication Values

Building Trust

Dumbing Down

Verbal Communication

3 Examples of Audience Analysis

 , updated on
Audience analysis is the process of identifying the characteristics of a target audience. This is done to tailor communications to be persuasive, informational or to optimize for a particular goal such as closing sales. The following are illustrative examples of an audience analysis.

Public Speaking

Audience analysis may be conducted as part of crafting a presentation or speech. This is as specific to your topic and goals as possible. It may capture elements of your audience's demographics, knowledge, interests, disinterests, needs and expectations.
The environment field captures the political atmosphere that surrounds your communication. The likely objections field captures challenges that you can reasonably expect based on your planned message.

Public Relations

Public relations is the process of communicating to stakeholders such as investors, regulators, employees, customers and communities. These may all be viewed as separate target audiences for the same message. For example, a communication about an acquisition might require a separate audience analysis for investors and regulators as these two audiences receive the same message but have completely different viewpoints.

Marketing

Marketing communications such as advertising, promotions, events, press releases and informational content may involve separate messages tailored for different target audiences. For example, a car manufacturer may market the same car to young families and retirees with different commercials placed in different media designed to reach these target audiences.

Audience vs Target Audience

An audience is all the people that you reach with a message. A target audience are a group of people that are considered for tailoring or targeting a message. For example, an investment banking conference may attract people from a wide variety of professions such as technologists, bankers, salespeople and administrators. This is an audience. A keynote speaker at this conference may only consider equity traders as their target audience such that they tailor their talk to a small percentage of the total audience.

Target Audience vs Target Market

A target audience is the set of people you hope to reach with a message. A target market is the set of people you hope to make customers. There is a difference. For example, a beverage company may view the entire population of a nation as their target market for a popular product but may develop hundreds of different target audiences such as snowboarders or grandmothers to promote sales.

Summary

Audience analysis is the process of understanding the intended audience for a communication. This can involve the process of defining a target audience and working to understand their characteristics, needs, perceptions, behaviors and how they may react to a communication.
Overview: Audience Analysis
Type
Definition
The process of identifying the characteristics of a target audience.
Related Concepts
Next: Examples of an Audience

Audience Analysis

This is the complete list of articles we have written about audience analysis.
Audience
Audience Analysis
Audience Examples
Communication Needs
Demographics
Intended Audience
Stakeholders
Target Market
If you enjoyed this page, please consider bookmarking Simplicable.
 

Audience

The basic types of audience.

Communication Goals

A list of measurable communication goals with examples.

Communication Plan

Examples of communication plans.

Communication Objectives

A definition of communication objectives with examples.

Target Audience

Common types of target audience.

Communication Process

An overview of a communication process with examples.

Forms Of Communication

A list of the basic forms of communication with examples of each.

Communication Quality

An overview of communication quality with examples.

Audience Examples

Examples of audiences including intended audience, target audience and unintended audience.

Target Audience Examples

An overview of target audience with examples.

Types Of Management Planning

A list of the common types of management planning.

Communication Values

An overview of communication values with examples.

Public Speaking

A guide to public speaking.

Discourse

The definition of discourse with examples.

Professional Self

An overview of professional self with examples.

Importance Of Communication

An overview of the importance of communication with examples.

Social Tension

The definition of social tension with examples.

Personal Experience

A list of common types of personal experience.

Read Between The Lines

The definition of read between the lines with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map