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78 Examples of Company Goals

John Spacey, November 15, 2022

Company goals are objectives that a business sets for a period of time. These are set at the level of a business, department, team and are also encoded in the individual performance goals of employees. At a high level, company goals mostly relate to brands, revenue, costs, quality, productivity and business capabilities. The following are common examples of company goals followed by a few detailed examples.

Business Expansion	Closing Sales
Compliance	Conversion Rate
Customer Rankings & Reviews	Customer Satisfaction
Decrease Complaints	Decrease Order Fulfillment Time
Decrease Returns	Decrease Service Wait Time
Decrease Turnaround Time	Diversify Revenue
Diversity Supply	Employee Retention
Employee Satisfaction	Enter New Regions
Financial Management & Oversight	Financial Reporting
Financing the Company	Generating Sales Leads
Improve / Sustain Company Reputation	Improve Brand Image
Improve Company Culture	Improve Customer Experience
Improve Product Features & Functions	Improve Product Quality & Design
Increase Brand Recognition	Increase Employee Performance
Increase Margins	Increase Partner Performance
Increase Return on Investment	Increase Revenue
Increase Service Speed	Increase Service Uptime / Availability
Increase Share of Wallet	Increase Transparency
Increase Value of Assets	Information Security
Investor Relations	Manage Assets
Manage Risk	Market Penetration
Market Research	Market Share
Measure the Business - e.g. new reporting / benchmarking	Modernize Technology
New Business Capabilities	New Customers
New Locations	New Markets
New Partnerships	New Products & Services
New Target Customers / Customer Segments	Productivity - Automating Processes
Productivity - Increasing Work Throughput	Profits
Project Delivery - Budget & Time	Project Delivery - Return on Investment
Quality Improvement	Rebranding / Corporate Identity
Recruiting Talent	Reduce Cost
Reduce Customer Churn	Reduce Defects
Reduce Overhead	Reduce Time to Market
Research & Development	Restructuring
Retrenchment - Exiting Markets	Sales Volume
Service Quality	Standards Compliance
Streamline Processes	Technology Rationalization
Training & Development	Unit Cost Improvement
Upsell / Cross-Sell	Workplace Safety

Detailed Examples

Company goals are typically designed to be smart meaning that they are specific, measurable, achievable, relevant and time-bound. The following are illustrative examples.

Increase revenue by 12% in 2037.

Increase service revenue by 38% in Q1.

Increase gross margins for beverages to 40%.

Decrease the overhead cost of HR to $8,000 per employee.

Grow customer subscriptions to 1.2 million in Q1.

Close 1.4 million in recurring revenue.

Retire the legacy ____ system to reduce license and support costs by $1.3 million per annum.

Deliver the ____ product to schedule and budget.

Deliver the architectural design for the ____ product to stakeholder satisfaction. [measurable with stakeholder feedback]

Increase customer satisfaction to 77%.

Decrease customer churn rate to 2% per quarter.