ProcessesUsing information technology to improve productivity and process efficiency.
DataThe acquisition, integration and use of data.
Data Driven Change
Cost ReductionReducing costs with digital ways of doing things. For example, using cloud platforms and tools that are far less expensive than supporting your own infrastructure and software.
MarketingDigital tools for marketing and sales. This can include digital customer experiences such as a shop that uses augmented reality to create a stimulating environment that helps build the brand.
Customer Relationship Management
Digital Customer Experience
Social Media Marketing
KnowledgeCapturing knowledge and using it efficiently with digital tools.
Research & Development
CommunicationUsing digital communication to improve internal communication such as meetings and external communications such as public relations.
Digitalization vs Digitization
Digitalization is the high level process of using digital technologies to achieve goals. Digitization is the low level process of converting non-digital things to their digital equivalent.
These processes often overlap. For example, an art museum may use digitization to preserve its entire collection in a high resolution digital format. They may then use this data in a process of digitalization whereby they display their art in digital environments to bring the collection to a wider audience.
The process of transforming an organization using new possibilities offered by digital technologies.
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Commonly Confused With