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7 Exampes of Digitalization

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Digitalization, not to be confused with digitization, is the process of transforming an organization using new possibilities offered by digital technologies. The following are common examples.

Business Model

Transforming your products, services or the way that you sell. For example, a chain of movie theatres that sells seats at variable prices based on an app that allows customers to bid.
Digital Channels
Digital Products
Digital Services
Ecommerce

Processes

Using information technology to improve productivity and process efficiency.
Process Integration
Productivity Tools
Systems
Workflow

Data

The acquisition, integration and use of data.
Analytics
Data Acquisition
Data Driven Change
Data Integration
Data Providers
Data Quality
Data Science
Management Accounting
Process Improvement
Reporting
Surveys
Transparency

Cost Reduction

Reducing costs with digital ways of doing things. For example, using cloud platforms and tools that are far less expensive than supporting your own infrastructure and software.
Automation
Outsourcing
Platforms
Remote Work
Self-Service
eProcurement

Marketing

Digital tools for marketing and sales. This can include digital customer experiences such as a shop that uses augmented reality to create a stimulating environment that helps build the brand.
Customer Relationship Management
Digital Advertising
Digital Customer Experience
Direct Marketing
Influencer Marketing
Salesforce Automation
Social Media Marketing

Knowledge

Capturing knowledge and using it efficiently with digital tools.
Content Management
Intranet
Knowledge Management
Research & Development

Communication

Using digital communication to improve internal communication such as meetings and external communications such as public relations.
Audio Conferencing
Chat
Digital Twin
Messaging
Unified Communications
Video Conferencing
Virtual Presence
Virtual Workspaces

Digitalization vs Digitization


Digitalization is the high level process of using digital technologies to achieve goals. Digitization is the low level process of converting non-digital things to their digital equivalent.

These processes often overlap. For example, an art museum may use digitization to preserve its entire collection in a high resolution digital format. They may then use this data in a process of digitalization whereby they display their art in digital environments to bring the collection to a wider audience.

Summary

Digitalization is the process of transitioning from the manual and physical to the digital. This can be pursued by individuals, businesses and institutions.
Overview: Digitalization
Type
Definition
The process of transforming an organization using new possibilities offered by digital technologies.
Also Known As
Commonly Confused With
Related Concepts
Next: Digital Transformation
More about digitalization:
Analytics
Automation
Business Model
Content Management
Data Integration
Data Quality
Data Science
Digital Channels
Digital Economy
Digital Industry
Digital Platforms
Digital Technology
Digitalization
Digitization
Direct Marketing
Intranet
Outsourcing
Process Improvement
Process Integration
Self-Service
Systems
Transparency
Workflow
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The definition of digital economy with examples.

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An overview of digital twin with a few examples.

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An overview of digital services with examples.

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The definition of digital product with examples.

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Digital Twin

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