Business Model
Transforming your products, services or the way that you sell. For example, a chain of movie theatres that sells seats at variable prices based on an app that allows customers to bid.Digital Channels | Digital Products |
Digital Services | Ecommerce |
Processes
Using information technology to improve productivity and process efficiency.Process Integration | Productivity Tools |
Systems | Workflow |
Data
The acquisition, integration and use of data.Analytics | Data Acquisition |
Data Driven Change | Data Integration |
Data Providers | Data Quality |
Data Science | Management Accounting |
Process Improvement | Reporting |
Surveys | Transparency |
Cost Reduction
Reducing costs with digital ways of doing things. For example, using cloud platforms and tools that are far less expensive than supporting your own infrastructure and software.Automation | Outsourcing |
Platforms | Remote Work |
Self-Service | eProcurement |
Marketing
Digital tools for marketing and sales. This can include digital customer experiences such as a shop that uses augmented reality to create a stimulating environment that helps build the brand.Customer Relationship Management | Digital Advertising |
Digital Customer Experience | Direct Marketing |
Influencer Marketing | Salesforce Automation |
Social Media Marketing |
Knowledge
Capturing knowledge and using it efficiently with digital tools.Content Management | Intranet |
Knowledge Management | Research & Development |
Communication
Using digital communication to improve internal communication such as meetings and external communications such as public relations.Audio Conferencing | Chat |
Digital Twin | Messaging |
Unified Communications | Video Conferencing |
Virtual Presence | Virtual Workspaces |
Digitalization vs Digitization
Digitalization is the high level process of using digital technologies to achieve goals. Digitization is the low level process of converting non-digital things to their digital equivalent.
These processes often overlap. For example, an art museum may use digitization to preserve its entire collection in a high resolution digital format. They may then use this data in a process of digitalization whereby they display their art in digital environments to bring the collection to a wider audience.
Summary
Digitalization is the process of transitioning from the manual and physical to the digital. This can be pursued by individuals, businesses and institutions.
| Overview: Digitalization | ||
Type | ||
Definition | The process of transforming an organization using new possibilities offered by digital technologies. | |
Also Known As | ||
Commonly Confused With | ||
Related Concepts | ||
