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Lead Generation

34 Examples of Lead Generation

Lead generation is the process of identifying and connecting with possible customers. This is the start of the sales process whereby you research your target market, build a presence, network, ask for referrals and identify possible customers. The following are common examples of lead generation.
Affiliate Marketing
Booths / Networking at Conferences
Cold Calling
Contests & Giveaways
Customer Referrals
Demo Offers
Digital Advertising
Direct Mail
Email Marketing
Forums & Digital Communities
Free Trials
Give Interviews
Influencer Marketing
Lead Capture Landing Pages / Forms
Lead Providers / Lead Lists
Market Research Services
Media Networking
Networking Events
Online / Virtual Events
Partner Marketing
Perform Market Research e.g. list all companies in your market and monitor their twitter etc..
Press Releases
Public Speaking + Networking
Publish Mobile Apps
Referral Discounts & Rewards
Social Media Marketing
Touching Base / Relationship Management
Trade Shows
White Papers


This is the complete list of articles we have written about sales.
Account Management
Ambiguity Effect
Bargaining Power
Bias For Action
Bliss Point
Business Relationships
Buyer Persona
Call To Action
Choice Architecture
Churn Rate
Closing Techniques
Complex Sales
Concept Selling
Conversion Rate
Curiosity Drive
Customer Lifetime Value
Customer Motivation
Customer Needs Analysis
Customer Persona
Customer Profitability
Customer Relationships
Customer Retention
Customer Satisfaction
Customer Service
Deal Desk
Decoy Effect
Default Effect
Fear Of Missing Out
Figure Of Merit
Final Offer
Hard Selling
Ideal Customer Profile
Lead Generation
Lead Qualification
Low Ball
Marketing Channels
Message Framing
Needs Identification
Negotiation Process
Nudge Theory
Objection Handling
Personal Selling
Pricing Strategy
Product Differentiation
Product Knowledge
Promotion Strategy
Sales Activities
Sales Analysis
Sales Channels
Sales Data
Sales Development
Sales Efficiency
Sales Force Automation
Sales Goals
Sales Management
Sales Metrics
Sales Model
Sales Objectives
Sales Pipeline
Sales Planning
Sales Process
Sales Quotas
Sales Risk
Sales Skills
Sales Strategy
Scarcity Marketing
Soft Selling
Solution Selling
Trade Fairs
Willingness To Pay
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Lead Generation

The common types of lead generation.


An overview of sales with examples.

Low Ball

The definition of low ball in negotiation with examples.

Negotiation Process

An overview of the negotiation process with examples.

Traditional Marketing

An overview of traditional marketing with examples.

Customer Attributes

A list of customer attributes.

Engagement Data

A list of customer engagement data.

Sales Model

The common types of sales model.

Marketing Environment

An overview of the marketing environment with examples.

Account Management

An overview of account management with examples.

Marketing Management Examples

An overview of marketing management with examples.

Sales Analysis

An overview of sales analysis with examples.

Sales Strategy

A list of sales strategies.

Sales Promotion Examples

An overview of sales promotions with examples.
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