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33 Examples of Management Objectives

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Management objectives are targets related to directing and controlling an organization or team. These are developed as part of strategic planning and as the performance objectives of managers. The following are illustrative examples.

Revenue

Measuring management objectives in terms of revenue is typically preferred where possible.
Improve the design of our mid-sized line of home air purifiers to address common customer pain points. Measurements: revenue, higher reviews on ecommerce sites for product. Objectives: 12% revenue growth, improvement in review scores of 8%.

Cost

Reducing unit cost or overhead.
Cancel user license for any sales people who haven't used the sales force automation platform for 50 days. Preserve data and restore the account upon request. Objective: analysis suggests this process will save $1.4 million in annual licensing costs.

Strategic Planning

Objectives to develop a strategy or to perform analysis in support of strategic planning.
Benchmark our facility costs against our primary competition. Objective: determine if facility costs are a competitive disadvantage in order to shape strategy.

Quality Control

Quality control is the process of confirming that each unit of a product or service interaction conforms to its specifications or policy.
Increase quality control inspections to 15% of units to better detect problems with production runs. Objective: reduce customer detected quality problems to 0.03% of shipped units.

Quality Assurance

Quality assurance is the end-to-end process of improving quality from design to quality control. This is focused on addressing the root cause of quality problems in product designs, production processes and supply chain.
Determine the root cause of all customer detected quality problems and address to prevent recurrence. Objective: reduce customer detected quality problems to 0.01% of shipped units within 3 years.

Quality

Quality is the value of your products, services and processes to customers or internal customers.
Improve the design of our dryers by removing beeping sounds that customers find unpleasant. Replace this with a visual cue whereby the machine gently glows when its cycles are complete. Objective: improve perceptions of quality by 3%.

Work Quality

Work quality is the value of your deliverables such as documents, communications and events.
Create a template for project estimates that increases stakeholder acceptance. Objective: 95% stakeholder acceptance of first release of estimates.

Knowledge Management

Capturing, communicating, managing and using knowledge.
Capture meeting minutes for team meetings. Objective: document meeting minutes for 100% of weekly team meetings to capture knowledge and audit trail information.

Business Analysis

Developing analysis and requirements.
Develop a benchmark for our IT spend against our competitors.

Business Experiments

Testing alternatives to develop knowledge.
Use A/B testing to compare user interface alternatives for the fulfillment system. Measurement: improvement in productivity and reduction of human error.

Innovation

Bold experiments by talent that have potential to improve things by an order of magnitude.
Experiment with small self-assembling farm robots that can scale themselves to dramatically increase agricultural yields while reducing the use of resources and chemicals. Objective: run a large number of experimental trials to select a candidate design for a prototype

Management Accounting

Management accounting is the practice of measuring or forecasting things to support management strategy and objectives.
Develop an accurate 3-month sales forecast that can be used to plan production lines, procurement and resources. Measurement: forecast variance versus actual demand.

Financial Management

Managerial finances such as budget control.
Submit an annual budget proposal. Objective: achieve increased opex budget next year to address our resource constraints.

Performance Management

Objectives related to the performance management process for your team.
Perform goal setting with all members of the team. Objective: document and agree to performance goals with all team members by January 28th.

Change Management

The practice of leading change from a people perspective.
Sponsor a project to eliminate legacy systems based on _________ technologies that are unstable, costly to maintain and often redundant with our newer systems. Objective: defeat resistance to change to achieve project goals. Measurement: successfully retiring instances of ________ technologies.

Project Management

The practice of planning, directing and controlling a project.
Manage the legacy retirement project to achieve project goals. Measurement: budget variance, schedule variance, feedback from sponsor

Culture

Objectives related to team and organizational culture.
Communicate and manage the expectation that team members arrive by 10 am in the morning and attend meetings on time. Objective: reduce stakeholder complaints that our team is coming in late or are late for scheduled meetings.

Employee Satisfaction

Improving the self-assessed engagement and satisfaction of your organization or team.
Implement a process of rotating responsibilities for organizing and running the team meeting. The team have commented that they don't like the format of the meeting so this will give everyone a chance to run it. Measurement: improve results on employee survey "how productive are internal meetings?"

Influencing

Influencing to push strategies forward and represent your team within your organization and industry.
Hire an architect and influence to get them assigned to the IT governance board where they can influence the technical direction of operations. Objectives: achieve approval to hire architect and to place them on the IT governance board.

Stakeholder Management

Improving your delivery to your stakeholders.
Improve stakeholder perceptions by delivering project dashboards for mid-sized and large inflight projects that are updated twice weekly.

Talent

Developing the talents of your team.
Initiate a peer review process whereby software designs are reviewed by architects from other teams. Objective: improve the quality of design documents as measured by the peer review process itself. The intent is to create more interaction and competition between architects to improve their talents.

Productivity

Productivity is the amount of value your team creates in an hour of work.
Improve productivity by allowing and encouraging team members to book their own calendars for 3-hour uninterrupted work sessions in a quiet meeting room. Measurement: feedback from team

Efficiency

Efficiency is the amount of output you get for a unit of input.
Improve the efficiency of packaging with an algorithm that calculates the optimal box size for each order. Objective: reduce cardboard usage by 33%.

Capabilities

Objectives to develop or improve your business capabilities.
Develop the capability to repackage and resell returned items as opposed to selling returned items to liquidation firms. Reduce the costs of returns by 70% for returned items that can be repackaged and resold.

Process Improvement

Improving or replacing business processes.
Improve the quote-to-cash process by capturing a billing address in the order. Objective: reduce the need for the billing team to contact the customer before activating an account. Measurement: reduction in turnaround time from order to account activation.

Internal Controls

Implementing and changing processes, policies and systems that control an organization.
Implement a sensor that stops workstation 13 if the operator walks away from the area. Objective: address action items identified in safety and quality audits.

Procurement

Procurement is the process of aquiring goods and services from suppliers and partners.
Procure a new supplier for linux computing hardware to reduce costs. Objective: reduce hardware costs by at least 10% with no reduction in quality.

Decision Making

A goal to make an outstanding decision or to improve a decision making process.
Implement a sustainability review for suppliers that are potentially paid more than $1 million a year as part of our required procurement process. Objective: achieve our mission of not harming the planet as a result of our operations, reduce reputational and compliance risk.

Problem Solving

A goal to solve an outstanding process or improve problem solving processes.
Resolve the recurring stability issues impacting the payment platform. Objective: restore the system to 99.99% uptime.

Asset Management

Asset management is the practice of managing the asset lifecycle and ensuring that capital produces value.
Perform a lifecycle assessment on the HVAC systems at our data centers to schedule replacement. Objective: determine which systems would produce an attractive return on investment if they were replaced with higher efficiency models.

Risk Management

Identifying and treating risk to reduce future losses.
Reduce disaster risk by locating computing in multiple regions. Objective: calculate current risk exposure and reduce by 20%.

Service Management

Service management is a collection of processes that deliver a service to customers and internal customers.
Improve the uptime of the document management system to 99.99%.

Customer Satisfaction

Improving things for the customer as judged by customers themselves.
Improve the meal services on the Tokyo to Bombay flight in all three classes by experimenting with new meals and surveying customer satisfaction. Objective: improve customer satisfaction with the meal service to at least 70% in all three classes.

Goals

This is the complete list of articles we have written about goals.
Big Goals
Business Goals
Concrete Goals
Service Goals
Daily Goals
Efficiency Goals
Employee Goals
Future Goals
Intentions
IT Goals
Leadership Goals
Learning Goals
Long Term Goals
Management Goals
Measurable Goals
Objectives
Outcome Goals
Performance Goals
Personal Goals
Process Goals
Productivity Goals
Professional Goals
Quality Goals
Resolutions
Stretch Goals
Types of Objectives
Work Goals
Workplace Goals
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Goals

The common types of goal with examples of each.

Professional Goals

A list of professional goals with measurable examples.

Productivity Goals

A list of common productivity goals and measurements with examples.

Leadership Goals

A list of common leadership goals with examples.

Management Goals

A list of measurable management goals with examples.

IT Goals

A list of common IT goals with examples.

Efficiency Goals

An overview of efficiency goals with measurable examples.

Long Term Goals

An overview of long term goals with examples.

Customer Service Goals

Examples of customer service goals that use common metrics and measures.

Performance Objectives

A definition of performance objectives with examples.

Career Objectives

How to craft effective career objectives with examples.

Goal vs Objective

The difference between goals and objectives.

Measurable Objectives

How to design measurable objectives for any goal.

Development Objectives

An overview of development objectives with examples.

Performance Feedback

A list of performance feedback examples for a variety of business scenarios.

Stretch Goals

The definition of stretch goal with examples.

Performance Goals

An overview of performance goals with concrete examples.

Work Accomplishments

A list of common types of work accomplishments with examples.
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