Brand Strength (e.g. new brand that is massively advertised) | Business Disruptions (e.g. disasters) |
Changing Needs (e.g. change to customer lifestyles) | Changing Perceptions |
Costs (e.g. transaction costs) | Culture Change (e.g. changing values that influence market) |
Demand Up / Down | Financial Conditions (e.g. interest rates) |
Globalization / Deglobalization | Government Shutdowns |
Information Asymmetry (e.g. insider information) | Market Exit (a competitor leaves your market) |
Market Failures (e.g. stock exchange goes down) | Market Instability (e.g. rapid changes in price) |
Media (e.g. product reviews that greatly influence a product market) | New Entrants (e.g. new competition in a product category) |
New Substitutes (e.g. ability to use one product instead of another) | Political Disruptions |
Quality Levels | Regulations |
Reputational Change | Risk Perceptions |
Skills Gap (labor markets) | Supply Chain Disruptions |
Supply Up / Down | Technological Change |
Trade Barriers |
| Overview: Market Change | ||
Type | ||
Definition | A shift in market forces or conditions. | |
Related Concepts | ||
