DemographicA demographic is a segment based on the characteristics of people. For example, a hotel near a theme park that caters to families with young children.
GeographicTargeting customers by where they live or spend time. For example, a restaurant that targets office workers in a particular neighborhood.
PsychographicSegmentation based on how people think. For example, an organic tea for people who are concerned about health and the environmental impact of their purchases.
BehavioralSegmentation based on consumer behavior and situation. Behavioral segmentation tends to overlap a great deal with psychographic segmentation. For example, a shoe for a consumer who seeks social status and has an affinity for gold and other glitzy colors.
Occasion refers to events in a person's life such as a birthday or graduation. A situation can be any situation where a consumer might buy something such as a pillow purchased at an airport before a flight.
Knowledge of Product
Recently Purchased Items
Recently Viewed Items
FirmographicCharacteristics of organizations that are used to segment for b2b marketing.
Budget by Product Category
Customers of a Competitor
Number of Employees
Number of Locations
Share of Wallet
Years in Business