Financial RiskThe risk of financial loses related to the platform. For example, an influencer who invests in building an audience on a social media platform who is suddenly banned. | Market RiskDeveloping things for a platform that doesn't do well on the market. For example, developing a game for a new game console that doesn't achieve much market share. |
Cost RiskIf the costs of a platform increase, you may find it difficult to leave. For example, building a mobile app on a cloud platform that increases its fees or changes its pricing model. | Operation RiskThe risk of operational disruptions to the platform such as slow performance and downtime. |
Discontinuation RiskThe potential for a partner to go out of business or to simply discontinue the platform. | Dispute RiskThe risk of some dispute with the platform that disrupts your business. For example, if you feel the platform overbills you and will not correct the error. |
Concentration RiskConcentration risk whereby a large percentage of your business is based on a single partner. For example, a video producer who only builds followers on a single social network who is exposed when that social network goes into serious decline for whatever reason. | Competitive RiskThe potential for your competitors to gain advantage over you due to your use of a platform. This can be seen in older companies that invested heavily in platforms that are now legacy such that they are expensive, slow and lack functionality. |
