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39 Examples of Sales Analysis

Sales analysis is the practice of examining sales results, opportunities, forecasts, deals, performance, compensation and processes in a standard systematic way based on data. This is an operational role that supports management decisions and day-to-day business such as approval of deals. The following are common examples of sales analysis.
Analysis of Key Wins - i.e. to scale what worked
Analysis of Prices & Pricing Models
Analysis of Sales Performance
Analysis of Sales Processes - e.g. gap analysis to identify improvements
Assess Plans / Strategies Based on Analytics
Attach Rate
Calculate / Validate Sales Compensation
Churn Rate
Competitive Analysis
Conversion Rates
Creating Adhoc Reports / Presentations
Customer Acquisition Cost
Customer Profitability Analysis
Customer Retention Rate
Customer Scorecards
Customer Spend
Data Quality Analysis - e.g. accuracy of data entered by sales teams
Data Visualization
Deal Margins
Design of Sales Compensation Plans
Developing Sales Forecast Methods - i.e. to improve accuracy
Development of Automated Reports
Development of Dashboards
Identify Opportunities & Efficiencies
Market Analysis - e.g. price competitiveness
Market Share
Monthly Recurring Revenue
Number of Renewals
Pipeline Analysis
Quota Achievement Rate
Sales Campaign Planning
Sales Forecasts
Sales Planning
Share Of Wallet
Supporting Deal Approval - e.g. calculating margins
Time to Close
Track / Report KPIs
Tracking Commissionable Deals
Win Rate
Overview: Sales Analysis
The practice of examining sales results, opportunities, forecasts, deals, performance, compensation and processes in a standard systematic way based on data.
Related Concepts

Sales Metrics

This is the complete list of articles we have written about sales metrics.
Attach Rate
Market Share
Price Premium
Sales Analysis
Sales Metrics
Sales Strategy
Sales Tactics
Sales Volume
Win Rate
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