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220 Words To Describe Business

John Spacey, May 27, 2020

The following business vocabulary can be used to describe a business including its culture, mission, vision, goals, strategy, brand and initiatives. In describing a business, buzzwords, jargon and flowery adjectives are avoided. It is also a good practice to describe a business in a candid way in hopes that your description be perceived as authentic. This can be contrasted with the common tendency to describe a business in an exaggerated, cliche or cowardly way that generates little interest. The following are potentially meaningful words that can be used to describe a business.

Able	Accepting
Accessible	Accomplished
Accountable	Active
Adaptive	Adept
Advanced	Affable
Alive	Alone
Animated	Ardent
Attentive	Audacious
Austere	Authentic
Beautiful	Bold
Boring	Brave
Bright	Brilliant
Broad	Busy
Candid	Capable
Careful	Choice
Classic	Comfortable
Compelling	Competent
Competitive	Comprehensive
Confident	Conservative
Consistent	Constructive
Convenient	Cool
Cooperative	Cost-Effective
Courteous	Creative
Critical	Cultivated
Curious	Cutting-Edge
Daring	Dedicated
Deep	Deliberate
Determined	Devoted
Different	Diligent
Distinctive	Distinguished
Diverse	Driven
Durable	Dynamic
Easy	Economical
Effective	Efficient
Elegant	Emotive
Empathetic	Enthusiastic
Established	Ever Changing
Excellence	Exceptional
Exciting	Exclusive
Experienced	Extended
Famous	Fast
Fastidious	Fearless
Fine	Focused
Forthright	Friendly
Frugal	Fun
Gainful	Genuine
Gifted	Good
Green	Grounded
Helpful	Historic
Honest	Hospitable
Iconic	Ideal
Imaginative	Impartial
Important	Inclusive
Incomparable	Inspired
Inspiring	Instrumental
Intelligent	Intrepid
Inventive	Involved
Knowledgeable	Leading
Lean	Legendary
Lively	Loyal
Lucrative	Major
Masterful	Material
Meaningful	Mindful
Neighborly	Obsessed
Open	Ordinary
Original	Passionate
Peculiar	Personal
Plain	Playful
Pleasant	Polished
Polite	Positive
Powerful	Practical
Practiced	Pragmatic
Productive	Profitable
Profound	Prudent
Quality	Rapid
Rare	Real
Recognized	Refined
Reliable	Renowned
Resilient	Resourceful
Responsible	Revolutionary
Rewarding	Risk taking
Robust	Safe
Scalable	Second to None
Selective	Self-Sustaining
Sensible	Serious
Sharp	Shining
Simple	Sincere
Singular	Skillful
Smart	Smooth
Socially Conscious	Sophisticated
Sound	Stable
Standard	Steadfast
Straightforward	Stylish
Substantial	Sustainable
Sympathetic	Talented
Targeted	Thoughtful
Tough	Traditional
True	Truthful
Unafraid	Unbiased
Uncommon	Unconventional
Unequaled	Unique
Unlike	Unmatched
Unparalleled	Unprecedented
Unrivaled	Unsurpassed
Unusual	Useful
Valuable	Vigorous
Visceral	Vital
Warm	Welcoming
Well Versed	Widespread
Without Equal	Worthwhile

Notes

Generally speaking, business descriptions such as mission and vision statements are horribly unimaginative, cliche and cowardly. The larger and more successful the organization, the more that this is true. Smaller firms are often willing to say something more interesting. This is part of the process whereby large firms are eventually toppled by smaller competitors.

The words above are adjectives and adverbs or can be used as such. It is possible, and perhaps advisable, to describe a business using verbs. In other words, it is often better to describe what you are doing than to describe your qualities.

The list above doesn't include "innovative" or "disruptive" because these have become cliche. Nevertheless, they are still popular choices.

It is possible to use countersignaling to describe a business using negative words such as boring.

Self-contradictory phrases such as "terribly good" can also help to make your description less cliche.

Look for ways to replace overused words such as sustainable with more original phrases such as "do good" or "help save the world from ..."