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220 Words To Describe Business

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Words to describe a business include characterizations of its culture, mission, vision, goals, strategy, brand and initiatives. In describing a business, buzzwords, jargon and flowery adjectives are avoided. It is also a good practice to describe a business in a candid way in hopes that your description be perceived as authentic. This can be contrasted with the common tendency to describe a business in an exaggerated, cliche or cowardly way that generates little interest. The following are potentially meaningful words that can be used to describe a business.
Able
Accepting
Accessible
Accomplished
Accountable
Active
Adaptive
Adept
Advanced
Affable
Alive
Alone
Animated
Ardent
Attentive
Audacious
Austere
Authentic
Beautiful
Bold
Boring
Brave
Bright
Brilliant
Broad
Busy
Candid
Capable
Careful
Choice
Classic
Comfortable
Compelling
Competent
Competitive
Comprehensive
Confident
Conservative
Consistent
Constructive
Convenient
Cool
Cooperative
Cost-Effective
Courteous
Creative
Critical
Cultivated
Curious
Cutting-Edge
Daring
Dedicated
Deep
Deliberate
Determined
Devoted
Different
Diligent
Distinctive
Distinguished
Diverse
Driven
Durable
Dynamic
Easy
Economical
Effective
Efficient
Elegant
Emotive
Empathetic
Enthusiastic
Established
Ever Changing
Excellence
Exceptional
Exciting
Exclusive
Experienced
Extended
Famous
Fast
Fastidious
Fearless
Fine
Focused
Forthright
Friendly
Frugal
Fun
Gainful
Genuine
Gifted
Good
Green
Grounded
Helpful
Historic
Honest
Hospitable
Iconic
Ideal
Imaginative
Impartial
Important
Inclusive
Incomparable
Inspired
Inspiring
Instrumental
Intelligent
Intrepid
Inventive
Involved
Knowledgeable
Leading
Lean
Legendary
Lively
Loyal
Lucrative
Major
Masterful
Material
Meaningful
Mindful
Neighborly
Obsessed
Open
Ordinary
Original
Passionate
Peculiar
Personal
Plain
Playful
Pleasant
Polished
Polite
Positive
Powerful
Practical
Practiced
Pragmatic
Productive
Profitable
Profound
Prudent
Quality
Rapid
Rare
Real
Recognized
Refined
Reliable
Renowned
Resilient
Resourceful
Responsible
Revolutionary
Rewarding
Risk taking
Robust
Safe
Scalable
Second to None
Selective
Self-Sustaining
Sensible
Serious
Sharp
Shining
Simple
Sincere
Singular
Skillful
Smart
Smooth
Socially Conscious
Sophisticated
Sound
Stable
Standard
Steadfast
Straightforward
Stylish
Substantial
Sustainable
Sympathetic
Talented
Targeted
Thoughtful
Tough
Traditional
True
Truthful
Unafraid
Unbiased
Uncommon
Unconventional
Unequaled
Unique
Unlike
Unmatched
Unparalleled
Unprecedented
Unrivaled
Unsurpassed
Unusual
Useful
Valuable
Vigorous
Visceral
Vital
Warm
Welcoming
Well Versed
Widespread
Without Equal
Worthwhile

Summary

Words to describe a business can include your value to stakeholders such as customers, your purpose as a business or your internal characteristics such as your ethics and capabilities.

Discussion

Generally speaking, business descriptions such as mission and vision statements are horribly unimaginative, cliche and cowardly. The larger and more successful the organization, the more that this is true. Smaller firms are often willing to say something more interesting. This is part of the process whereby large firms are eventually toppled by smaller competitors.
The words above are adjectives and adverbs or can be used as such. It is possible, and perhaps advisable, to describe a business using verbs. In other words, it is often better to describe what you are doing than to describe your qualities.
The list above doesn't include "innovative" or "disruptive" because these have become cliche. Nevertheless, they are still popular choices.
It is possible to use countersignaling to describe a business using negative words such as boring.
Self-contradictory phrases such as "terribly good" can also help to make your description less cliche.
Look for ways to replace overused words such as sustainable with more original phrases such as "do good" or "help save the world from ..."
Next: Words To Describe Company Culture
More about descriptive words:
Analysis
Art
Beauty
Change
Color
Creative Works
Days
Evidence
Experience
Goals
Government
History
Information
Knowledge
Life
Literature
Mood
Music
Nature
Night
Oceans
Person
Personality
Quality
Quality of Work
Research
Results
School
Science
Service
Smell
Sound
Style
Success
Technology
Things
Tone
Transition Words
Work
More ...
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Words To Describe Company Culture

A list of words that are common used to describe company culture.

Words To Describe Goals

A list of active verbs for describing goals.

Words To Describe Performance

A list of active verbs to describe work performance.

Words To Describe Quality

A vocabulary for describing the quality of products, services, experiences and work products.

Words To Describe Work Culture

A vocabulary for describing work culture.

Words To Describe Character

A vocabulary for describing character.

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A list of things that go into a firm's reputation.

Corporate Colors

An overview of corporate colors.

Corporate Reputation vs Corporate Image

The difference between corporate reputation and corporate image.

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A definition of visual identity with examples.

Logo Colors

A chart of color symbolism for logo design with a large palette of logo colors.

Graphic Design Examples

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Organizational Change Examples

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