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19 Examples of Work Goals

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Work goals are targets that an individual sets for their work. These are typically set on an annual basis as part of performance management. Work goals are usually designed to align to those of your manager, team and organization. Many organizations also require that they be smart meaning that they are specific, measurable, achievable, relevant and time-bound. Goals are often broken down to lower level objectives that are meaningful steps on the path to each goal. The following are illustrative examples.

Revenue

Goal
Increase revenue by 20% on a year-over-year basis for Q4.
Objectives
Increase targeted advertising spend by 10%.
Increase conversion rate to 2.3%.
Measurements

Productivity

Goal
Increase throughput of change requests by 15%.
Objectives
Implement change request tool to quickly evaluate and prioritize change requests.
Identify quick wins each month to increase productivity.
Target Date
End of Q2
Measurements
Total story points implemented in a month.

Efficiency

Goal
Reduce herbicide use by 20% without impacting yield.
Objectives
Experiment with companion plantings that may allow herbicides to be reduced or eliminated.
Identify techniques that work and scale to the entire farm.
Target Date
A 20% decrease for the 2029 Spring-Summer season.
Measurements
Yield per hectare, pounds of herbicide per hectare per month

Work Quality

Goal
Improve the quality of project documentation.
Objectives
Develop templates that improve common project documentation such as change requests and requirements.
Work diligently to improve documentation and communication.
Ask stakeholders for feedback.
Measurements
Feedback from stakeholders

Customer Satisfaction

Goal
Improve customer satisfaction by 12%.
Objectives
Identify ways to improve customer satisfaction with front desk services and implement.
Increase the number of free room upgrades by making use of unused inventory of suites and premium rooms.
Train staff to quickly identify and service special needs such as guests with young children.
Target date
Improvement each quarter with 12% improvement by Q4.
Measurements
Customer satisfaction as measured at the front desk.

Cost Reduction

Goal
Reduce IT opex by 1.2 million per annum.
Objectives
Perform a review of legacy systems.
Identify systems that can be retired and prioritize those that will reduce recurring costs.
Sponsor projects to retire systems including elements such as process changes and data migration.
Cancel license and support agreements related to retired systems.
Target date
Implement changes this year to reduce opex for next year's budget.
Measurements
Opex cost reduction

Management

Goal
Manage the service provisioning process.
Objectives
Deliver quality services to customers within the agreed upon timeframe.
Measurements
Customer satisfaction, on time delivery rate, first month service incidents
Targets
90% customer satisfaction
99% on time delivery rate
0 first month service incidents

Process Improvements

Goal
Improve the turnaround time for the month end billing cycle to issue bills within 3 days of month end.
Objectives
Implement system and process improvements to generate bills within 12 hours. This allows the cycle to repeat if there are quality control problems.
Measurements
Billing cycle turnaround time, bills sent within 3 days of month end, cash conversion cycle

Automation

Goal
Increase customer satisfaction for guests with children.
Objectives
Automatically book customers into a child friendly room if they indicate they are traveling with young children. This is currently a manual process that is often applied inconsistently.
Measurements
Customer satisfaction for customers with children.

Customer Experience

Goal
Improve customer satisfaction with their dining experience by 33%.
Objectives
Phase out unpopular service practices to improve service quality.
Partner with regular customers to identify improvements and gain feedback on new practices.
Measurements
Customer perceptions of dining experience as measured by a survey before and after improvements.

Internal Controls

Goal
Implement segregation of duties for hiring and negotiating salary.
Objectives
Implement an internal control that prevents hiring managers from setting salary too high or too low based on factors such as their friendship with a candidate or biases against them.
Measurements
Achieve 100% compliance with this control for all new hires from Q2 onwards.

Time Management

Goal
Improve work quality and throughput
Objectives
Work from home to focus on coding for several days each week as meeting schedule allows.
Measurements
Increase the number of story points completed in a month and reduce defect rate. Baseline: 90 story points a month and a defect rate of 3.2 per thousand lines of code.

Leadership

Goal
Demonstrate leadership to help new front desk staff improve their customer service abilities.
Objectives
Serve as an example by achieving a high customer satisfaction rate and dealing with difficult service scenarios in a professional manner.
Coach junior members of the front desk team to help them improve their customer satisfaction and productivity rates.
Measurements
Customer satisfaction rate
Recognition such as positive feedback from customers and managers.
Feedback from front desk manager, shift managers and junior staff.

Influencing

Goal
Achieve high stakeholder approval rates.
Objectives
Communicate strategy, initiatives, approaches and successes to executives and stakeholders to achieve cooperation and approvals.
Measurements
Stakeholder feedback, budget approvals
Targets
Achieve 10% budget growth by showing the value of our work, strategy and plans.
Achieve the support of key stakeholders as indicated by artifacts such as approvals of deliverables and positive feedback.

Networking

Goal
Increase product knowledge to improve customer pitches and close more deals.
Objectives
Develop relationships with technology people in the investment banking industry.
Connect with technology teams in our organization.
Network at conferences to meet the people leading the direction of banking technology.
Targets
Attend at least one industry conference and gain contacts in the industry.
Improve win rate to 34%
Close monthly recurring revenue of $1.2 million in Q1.

Communication

Goal
Improve pitches to clients.
Objectives
Take training in public speaking and visual communication.
Improve visuals for client presentations.
Gain experience in public speaking to improve style and delivery.
Measurements
Client feedback, deliverable acceptance rate

Business Capabilities

Goal
Measure and approve margins for all sales proposals and negotiated deals.
Objectives
Develop a tool that is able to cost all possible service configurations to produce a gross margin estimate for proposals and deals.
Push teams to negotiate higher margins and approve all deals based on factors such as revenue, customer wallet and gross margins.
Measurements
Improve gross margins to 33%

Risk Management

Goal
Evaluate the health of systems and applications to identify and manage risks.
Objectives
Evaluate the health of all systems to identify opportunities to reduce risks related to business disruption and increasing operational costs.
Develop and implement a risk management plan to reduce risk exposure.
Measurements
Reduce IT risk exposure by 1.2 million.

Knowledge

Goal
Document the quote-to-cash process.
Objectives
Develop a process map, gap analysis and set of recommendations for improving the quote-to-cash process.
Target date
January 14, 2031
Measurements
On time delivery, stakeholder feedback

Summary

Work goals are objectives for the performance and work outcomes of an individual. These are traditionally designed to be SMART, or specific, measurable, achievable, relevant and time-bound. This is not without challenge as some organizations will allow for open-ended goals that aren't specific and stretch goals that aren't easily achievable.
Next: Work Objectives
More about goals:
Big Goals
Business Goals
Concrete Goals
Service Goals
Daily Goals
Efficiency Goals
Employee Goals
Future Goals
Intentions
IT Goals
Leadership Goals
Learning Goals
Long Term Goals
Management Goals
Measurable Goals
Objectives
Outcome Goals
Performance Goals
Personal Goals
Process Goals
Productivity Goals
Professional Goals
Quality Goals
Resolutions
Stretch Goals
Types of Objectives
Work Goals
Workplace Goals
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