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4 Examples of an Action Plan

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An action plan is a plan that contains enough detail to achieve an objective or goal. This typically includes an outline of goals, objectives, measurements, action steps and responsibilities for each step. In some cases, dates and budget are also included. In this way, an action plan resembles a small scale project. The following are illustrative examples of action plans.

Projects

A project is running late and a project manager is asked to propose an action plan that will allow the project to catch up and launch on time. The project manager proposes cutting nonessential requirements, boosting the size of the testing team and asking developers to work long hours at special overtime rates. The following is an action plan representing the recommended course of action.

Marketing

An airline marketing team discovers that first and business class passengers are highly dissatisfied with the meal service on a London to New York route. They create an action plan to address the issue that involves market research, experimenting with new meals and selecting new suppliers.

Communication

In some cases, action plans are a communication device that represents an extreme simplification of complex programs and projects. For example, a city might use an action plan to communicate plans to improve a neighborhood with more green space, facilities, living streets and improved train service.
Action Plan: Quality of Life in Neverland Park Valley
Action
Objective
More trains for an average wait time of less than 6 minutes.
Encourage train use, reduce traffic congestion and improve air quality.
Create 5 new living streets that allow for mixed-use of neighborhood space.
More public space for children, activities and community interaction.
Increase green space by planting 600 new trees on streets.
More green space, trees large enough to protect pedestrians from cars.
Block D will be converted to a new park with sports facilities including a skatepark.
Facilities that are in high demand amongst neighborhood youth.

Action Items

A tracker for action items for a team or project meeting. These typically include a description, responsible individual and target date. The items on an action item tracker may be completely unrelated to each other and don't represent a unified plan.

Sales Team Action Items


Date
February 22, 2030


Action
Responsible
Target Date
Develop a presentation slide for our business outsourcing service.
Lucy Emery
March 2, 2030
Follow up with the marketing team to get a schedule of campaigns for next quarter.
John Henry
March 5, 2030
Develop a new process for qualifying leads working with the IT department.
Alan White
June 20, 2030

Overview: Action Plan
Type
Definition (1)
A plan that contains enough detail to achieve an objective or goal.
Definition (2)
An extremely simplified version of a program or project plan that is used to communicate high level actions to stakeholders.
Related Concepts
Next: Action Items
More about planning:
Action Items
Action Plan
Business Plan
Business Plans
Career Plan
Communication Plan
Contingency Plan
Work Plan
Planning
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