| Automating Work | Software |
| Beauty | Hairstylist |
| Building Houses / Buildings | Carpenter |
| Building Infrastructure | Construction Company |
| Clothing | Fashion Brand |
| Comfort | Cafe |
| Communicating a Message | Digital Advertising Company |
| Computing Things | Mobile App |
| Connecting Buyers to Sellers | Online Auction |
| Connecting People | Conference |
| Convenience | Convenience Store |
| Converting Materials to a More Usable Form | Lumber Mill |
| Cooking Food | Homemaker / Restaurant |
| Crafting Things | Craftsperson |
| Creating a Sense of Belonging | Team Sports |
| Creating Art | Artist |
| Creating Electricity From a Resource | Power Plant (e.g. burns natural gas) |
| Creating Electricity From Energy | Solar Panels |
| Creating Media | Vlogger / Magazine |
| Creating Shared Experiences | Concert |
| Creating Social Environments | Nightclub |
| Culture | Local Festival |
| Custom Manufacturing | Custom T-shirt Printing |
| Customer Support | Customer Service Functions of an Airline |
| Delivering Products | Package Delivery / Ecommerce |
| Design | Graphics Design Freelancer |
| Developing a Technology | Freelance Software Developer |
| Developing Knowledge | Non-fiction Author |
| Distributing Products | Retailer |
| Education / Learning | University / Trade School |
| Entertaining | Streaming Media |
| Epic Experience | Video Game |
| Executing a Business Process | Customer Service Outsourcing |
| Facilitating Commerce | Payment App |
| Facilitating Communication | Mobile Voice Service |
| Facilitating Debate / Arguments | Social Media |
| Facilitating Promotion / Self Promotion | Social Media |
| Fixing Something | Plumber |
| Friendly Service / Being Nice | Hotel Service Desk |
| Generating Social Status | Fashion Brand |
| Growing Food | Farmer |
| Healthcare | Hospital |
| Housing / Shelter | Landlord |
| Investments | Exchange Traded Fund |
| Maintaining Things | Handyman / Handyperson |
| Making Things More Aesthetically Pleasing | Interior Design |
| Manufacturing Products | Solar Panel Manufacturer |
| Marketing / Selling Assets | Real Estate Agent |
| Marketing / Selling Goods | Retailer |
| Nature Experiences | National Park |
| Operating Infrastructure | Data Center |
| Opportunity to Play | Park / Video Game |
| Organizing Events | Wedding Planner |
| Packaging Something | Food Processing Facility |
| Preserving Wealth | Bank Account |
| Providing a Market | Flea Market / Stock Market |
| Providing a Standard | Building Codes |
| Providing Adventure | Sailboat |
| Providing Choice / Variety | Grocery Store With 5 Kinds of Apples |
| Providing Gossip | Social Media |
| Providing Research Tools | Internet Search |
| Providing Safety | Sidewalk / Pedestrian Infrastructure |
| Providing Seating | Restaurant |
| Providing Security | Unbreakable Door |
| Providing Social Interaction | Gym / Personal Trainer |
| Recreation | Skating Rink |
| Reducing a Risk | Fire Detector |
| Reducing Pollution | Air Purifier / Forest |
| Regulating an Industry | Transportation Safety Department of a Government |
| Resolving Disputes | Lawyer |
| Saving Time | Express Train / Bullet Train |
| Solving Customer Problems | Landscaper |
| Storing Value | Money / Bank Accounts |
| Style | Fashion Brand |
| Tech Support | Cloud Services Support Tickets |
| Testing Things | Quality Control Department of Manufacturer |
| Traditions | Traditional Dance Festival |
| Transferring a Risk | Insurance |
| Transmitting Information | Objective News |
| Transmitting Opinions | Biased News |
| Transporting Goods | Shipping Service |
| Transporting People | Airline |
| Useful Advice | Consultant |
| Wellness | Spa |
