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Advertising objectives are the goals of advertising messages and campaigns. Objectives are used to craft messages, define target audiences and measure results. The following are common types of advertising objective.
SellDirectly sell something. For example, an ecommerce ad that retargets a customer who was recently shopping for electronics on their site.Generate demand for an existing product without directly selling it with the ad.Identifying leads for your sales process.
Engage Target MarketEngage potential customers with information, entertainment and participation with your brand.Engage CustomersEngage existing customers to improve loyalty and customer lifetime value. Engaging Influencers Engaging a group that have influence over your product. For example, a ice hockey brand that engages professional and semi-professional hockey players with free samples or a lead user program.
PersuadeAdvertising designed to persuade audiences about a topic or issue.ReputationBuilding a positive reputation for a firm, brand or product in the eyes of stakeholders.InformAdvertising designed to inform customers about your products.Collecting information for purposes such as strategy and product development.
Increasing the number of customers who recognize your brand and associate it with a product category and qualities such as taste or durability.|
| Type | | | Definition | The goals of advertising messages and campaigns. | | Related Concepts | |
Promotion
This is the complete list of articles we have written about promotion.
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Common types of objectives.
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