A-Z Popular Blog Branding Search »
Branding
 Advertisements
Branding

6 Types of Aspirational Brand

 , updated on
An aspirational brand is a brand that people are more likely to purchase as their income rises. In other words, many potential customers find the brand attractive but are put off by its price. As such, aspirational brands are a symbol of wealth. It is common for brands to seek to maintain this status by charging a premium price and refraining from offering discounts. The following are common types of aspirational brand.

Design

Well designed products may attract positive reviews that allow the brand to establish a reputation and ability to charge premium prices.

Quality

Given their high price point, aspirational brands are typically high quality. For example, the interior of a luxury hotel may use high quality fixtures, furniture and materials.

Performance

Products and services that offer superior performance to the competition such as a brand of super-light bicycles that are a desired item amongst cyclists.

Experience

Intangible elements of a product or service such as a restaurant that is always filled with interesting people.

Status

Social status based on elements such as brand legacy and customer base.

Brand Identity

A brand identity that appeals to people on an individual basis. This can occur for a variety of reasons such as values, style and brand culture. For example, a brand that takes great care not to damage the environment may become an aspirational brand amongst people concerned with the impact of their purchases.
Overview: Aspirational Brand
Type
Definition
A brand that is widely desired but beyond the budget objectives of many potential customers.
Related Concepts

Branding

This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Image
Moment Of Truth
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
Visual Marketing
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Branding

A list of steps for building a brand.

Brand Goals vs Brand Objectives

The difference between a brand goal and objective.

Ingredient Branding

An list of common types of ingredient branding.

Types Of Brand

A list of common types of brand.

Brand Authenticity

A definition of brand authenticity with examples.

Tagline

The common types of tagline.

Brand Promise

A definition of brand promise.

Brand Reputation

An overview of brand reputation.

Brand Personality

An overview of brand personality.

Marketing

A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map