Design
Well designed products may attract positive reviews that allow the brand to establish a reputation and ability to charge premium prices.Quality
Given their high price point, aspirational brands are typically high quality. For example, the interior of a luxury hotel may use high quality fixtures, furniture and materials.Performance
Products and services that offer superior performance to the competition such as a brand of super-light bicycles that are a desired item amongst cyclists.Experience
Intangible elements of a product or service such as a restaurant that is always filled with interesting people.Status
Social status based on elements such as brand legacy and customer base.Brand Identity
A brand identity that appeals to people on an individual basis. This can occur for a variety of reasons such as values, style and brand culture. For example, a brand that takes great care not to damage the environment may become an aspirational brand amongst people concerned with the impact of their purchases.| Overview: Aspirational Brand | ||
Type | ||
Definition | A brand that is widely desired but beyond the budget objectives of many potential customers. | |
Related Concepts | ||
