Product DevelopmentA new product is developed to specifications, schedule and cost but doesn't sell well resulting in business losses.
Information TechnologyA technology transformation project is based on the business case that it will make core business processes more efficient. When the technology launches, processes become more unstable and key operating metrics worsen.
InfrastructureA high speed rail project is overbudget and late. However, the benefits of the system exceed initial projections with billions of trips logged and a stellar safety record. As a result, the project is perceived as a resounding success.
Customer ExperienceAn airline launches a culture transformation project in customer service to shift to a customer advocate model whereby staff fight for the customer as opposed to fighting for the company. The initiative faces resistance and takes years longer than projected. Benefits eventually are achieved as the firm gains large improvements in customer satisfaction and brand value.
|Overview: Benefits Realization|
The actual business results of a change.
A project that is meets its schedule, budget and requirements commitments isn't successful if benefits fail to materialize.A project that is late and overbudget may still be a success from a business perspective if benefits materialize or exceed expectations.