A-Z Popular Blog Branding Search »
Marketing Guides

8 Elements of Brand Identity

 , updated on September 02, 2022
Brand identity is everything that a firm wants a brand to be in the minds of customers. This includes the visual symbols of a brand, ideas, emotions, qualities and experiences that a brand seeks to represent. A clear and compelling identity allows products and services to stand out in a crowded market. The following are common elements of brand identity.


The basic foundational idea behind a brand. For example, an authentic drive to build the best snowboards on the planet.


Values that you embrace such as sustainability.

Visual Branding

The visual symbols of a brand such as a logo.

Promise, Mission, Vision

Content that directly explains what a brand represents such as a promise, mission and vision.


Beyond words, actually delivering quality products and services that have value to your customers.

Customer Experience

The end-to-end intangible elements of products and services such as products designed to be fun to use.


The culture that emerges around your brand.


The history of your brand often carefully presented with storytelling techniques.
Overview: Brand Identity
Everything that a firm wants a brand to be in the minds of customers.
Related Concepts


This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Moment Of Truth
Product Line
Top Of Mind
Types Of Brand
Umbrella Brand
More ...
If you enjoyed this page, please consider bookmarking Simplicable.


A list of steps for building a brand.

Brand Goals vs Brand Objectives

The difference between a brand goal and objective.

Ingredient Branding

An list of common types of ingredient branding.

Types Of Brand

A list of common types of brand.

Brand Authenticity

A definition of brand authenticity with examples.


The common types of tagline.

Brand Promise

A definition of brand promise.

Brand Reputation

An overview of brand reputation.

Aspirational Brand

The common types of aspirational brand.


Examples of storytelling techniques.

How The World Became Fiction

A theory of innovation and storytelling.


A storytelling technique explained.

Suspension Of Disbelief

An overview of suspension of disbelief.


The definition of improvisation with examples.

Business Storytelling

The common types of business story.

Slice Of Life

A definition of slice of life with examples.


The definition of satire with examples.

Design Fiction

The definition of design fiction with examples.


A complete overview of ambiguity with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map