Concept
The basic foundational idea behind a brand. For example, an authentic drive to build the best snowboards on the planet.Values
Values that you embrace such as sustainability.Visual Branding
The visual symbols of a brand such as a logo.Promise, Mission, Vision
Content that directly explains what a brand represents such as a promise, mission and vision.Quality
Beyond words, actually delivering quality products and services that have value to your customers.Customer Experience
The end-to-end intangible elements of products and services such as products designed to be fun to use.Culture
The culture that emerges around your brand.Legacy
The history of your brand often carefully presented with storytelling techniques.| Overview: Brand Identity | ||
Type | ||
Definition | Everything that a firm wants a brand to be in the minds of customers. | |
Related Concepts | ||
