ConceptThe basic foundational idea behind a brand. For example, an authentic drive to build the best snowboards on the planet.
ValuesValues that you embrace such as sustainability.visual symbols of a brand such as a logo.
Promise, Mission, VisionContent that directly explains what a brand represents such as a promise, mission and vision. quality products and services that have value to your customers.intangible elements of products and services such as products designed to be fun to use.
CultureThe culture that emerges around your brand.
LegacyThe history of your brand often carefully presented with storytelling techniques.
|Overview: Brand Identity|
Everything that a firm wants a brand to be in the minds of customers.