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8 Elements of Brand Identity

 , updated on September 02, 2022
Brand identity is everything that a firm wants a brand to be in the minds of customers. This includes the visual symbols of a brand, ideas, emotions, qualities and experiences that a brand seeks to represent. A clear and compelling identity allows products and services to stand out in a crowded market. The following are common elements of brand identity.

Concept

The basic foundational idea behind a brand. For example, an authentic drive to build the best snowboards on the planet.

Values

Values that you embrace such as sustainability.

Visual Branding

The visual symbols of a brand such as a logo.

Promise, Mission, Vision

Content that directly explains what a brand represents such as a promise, mission and vision.

Quality

Beyond words, actually delivering quality products and services that have value to your customers.

Customer Experience

The end-to-end intangible elements of products and services such as products designed to be fun to use.

Culture

The culture that emerges around your brand.

Legacy

The history of your brand often carefully presented with storytelling techniques.
Overview: Brand Identity
Type
Definition
Everything that a firm wants a brand to be in the minds of customers.
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Branding

This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Image
Moment Of Truth
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
More ...
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