A-Z Popular Blog Branding Search »
Branding
 Advertisements
Marketing Guides
Branding
top   »  marketing   »  branding   »  brand identity   »  brand mission

What is a Brand Mission?

 , updated on
A brand mission is a short statement that declares a brand's purpose. Historically, a small fraction of brand mission statements have earned widespread fame and served as an inspiration to both customers and employees who adopted the mission as a real strategy. More often a brand mission is overly vague, generic and verbose.
Overview: Brand Mission
Function
Brand Management
Brand Strategy
Definition
A foundational statement about a brand's identity that is meant to both inspire customers and provide strategic direction.
Value
Provides a consistent direction to strategy.
Related Techniques
Mission Statements

Branding

This is the complete list of articles we have written about branding.
Brand Architecture
Brand Attributes
Brand Authenticity
Brand Awareness
Brand Development
Brand Diffusion
Brand Equity
Brand Experience
Brand Extension
Brand Family
Brand Guidelines
Brand Identity
Brand Loyalty
Brand Management
Brand Metrics
Brand Objectives
Brand Perception
Brand Positioning
Brand Recognition
Brand Status
Brand Strategy
Brand Voice
Image
Moment Of Truth
Product Line
Rebranding
Top Of Mind
Types Of Brand
Umbrella Brand
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 
Cite »

Branding

A list of steps for building a brand.

Bliss Point

An overview of bliss point, a marketing principle.

Brand Recognition vs Brand Awareness

The difference between brand recognition and awareness explained.

Branding Guide

An overview of 20+ common branding techniques.

No-brand Brand

An overview of a common branding strategy.

Brand Diffusion

A definition of brand diffusion with an example.

Brand Loyalty

A definition of brand loyalty with examples.

Lifestyle Brand

A definition of lifestyle brand with examples.

Visual Branding

Common types of visual branding.

Brand Implementation

Common types of brand implementation.

Marketing

A list of key marketing strategies.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.

Trending

The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map
Engineering
Governance
Government
History
Humans
Industries
Influencing
Information
Information Technology
Infrastructure
Life
Management
Marketing
Materials
Metrics
Motivation
Nature
Organizational Culture
Philosophy
Problem Solving
Productivity
Quality
Risk
Sales
More ...
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.

View credits & copyrights or citation information for this page.

Home About     Privacy Policy     Cookies Terms of Use     Contact Us Search


Cookies help us deliver our services. You have choices regarding these cookies. Please visit our privacy policy, cookie policy and consent tool to learn more.


Copyright 2002-2024 Simplicable. All rights reserved. This material may not be published, broadcast, rewritten, redistributed or translated. Report violations here.