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top   »  marketing   »  branding   »  brand recognition vs brand awareness

Brand Recognition vs Brand Awareness

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Brand recognition is the extent to which the public can identify your brand from its visual symbols and products. Brand awareness goes a step further to the point that the public can recall information, emotions or general impressions about your brand.
Overview: Brand Recognition vs Brand Awareness
Type
Marketing
Brand Recognition Definition
The ability of customers to identify your brand from its visual symbols and products.
Brand Awareness Definition
Customer knowledge about factors such as a brand's reputation, culture, values, quality, features, specifications and social status.
Value
Brand recognition and awareness are steps that a customer takes on the path to a purchase or becoming a loyal customer and advocate.
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