ResearchResearching potential buyers. For example, a B2B firm might identify all the mid-sized companies operating in a region as a starting point.competitive knowledge about industries, markets, competitors and potential buyers. For example, learning that a firm is unhappy with the products or services of a competitor.
Knowledge & DataDeveloping documents and databases to track what you know about potential leads.
Partner DevelopmentDeveloping and managing partners that provide competitive intelligence or leads. quality of leads to filter those that aren't worth pursuing according to factors such as finances, budget, authority and needs.
Sales SupportHanding off qualified leads by transition the relationship to a salesperson who will handle closing.sales operations process including pipeline management, metrics and sales administration.
NotesBusiness development is a somewhat confusing term as the same term is commonly used to describe the corporate activity of acquiring companies and developing new products.
|Overview: Business Development|
The process of developing qualified leads.