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A business process is a structured set of activities that produce a result. Processes may be repeated many times and are often carefully designed and continually optimized to be efficient and productive. The following are common examples of business processes.
Brand management | Business development | Customer experience | Customer service | Customer support | Distribution | Facilities management | Financial auditing | Financial management & accounting | Inventory management | Order fulfillment | Partner management | Performance management | Pricing | Product development | Product management | Production | Project management | Promotion | Quality assurance & control | Quote-to-cash | Recruiting | Research & development | Risk management | Sales | Service delivery | Shipping & receiving | Sourcing & procurement | Strategic planning | Supply chain management |
MarketingThe marketing process at large firms involves developing products, launching them and selling them. This generally includes ongoing branding, promotion, pricing, distribution, sales and customer experiences processes.Sales & operations planning aligns production to marketing efforts such as promotional campaigns and sales initiatives. For example, there is no reason to aggressively promote a product if you're going to be out of stock. Customer ExperienceThe process of creating value for customers by providing a satisfying end-to-end experience. This handles everything from product design to customer support and is a large process that is revenue focused based on metrics such as customer lifetime value, revenue per customer, customer churn and customer satisfaction.SalesThe following is a typical business-to-business sales process. This is viewed as a pipeline that progresses through stages such as lead, opportunity, proposal and close.Quote-to-CashQuote-to-cash is the extended process of closing sales, fulfilling orders and collecting payment. Operations ProcessOperations differs by industry. For example, operations may manufacture processes or deliver services. The following is a generic overview of operations processes for large firms.Quality assurance is the overall process of managing quality including things like improving designs based on customer feedback. Quality control is concerned only with inspections and testing.|
Area | | Definition | A structured set of activities that produce a result. | Related Concepts | |
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