A-Z Popular Blog Business Strategy Search »
Business Strategy
 Advertisements
Related Guides
Strategy Basics

6 Business Tactics Examples

 , updated on
A tactic is a plan to take advantage of opportunities or to manage risks as they happen. Unlike a strategy, a tactic makes no assumptions about the future but instead reacts to the current situation. Where strategy provides long term direction to a business, a tactic deals with day-to-day realities to seek gains and avoid losses. The following are a few examples of business tactics.

1. Sales

A software company has a sales strategy to achieve 50% gross margins. However, a large deal comes along and the company has solid intelligence about a lower bid from a strong competitor. They offer a price that represents a gross margin of 30% because they are sure that it's the only chance of closing the deal.

2. Quality Assurance

A chain of donut shops gets an urgent call from a supplier who notifies them that a particular batch of flour might contain a small, sharp piece of metal that broke off a grinder. Management immediately calls every warehouse and retail location and asks them to check the batch numbers on all flour supplies before making any more donuts. The company is able to return all the potentially dangerous flour to the supplier unopened.

3. Marketing

A chain of coffee shops faces a customer backlash after they raise coffee prices by 20%. In response, a competing fast food chain that has a long term strategy to sell more coffee, offers free coffee to all customers on weekday mornings.

4. Mergers & Acquisitions

A large robotics company acquires a small competitor with an innovative product after its stock price suddenly falls by 70% in less than a month.

5. Operations

A fast food company in Japan quickly finds a domestic supplier of premade salads after its supply of potatoes for french fries is disrupted by a strike at ports on the west coast of the United States.

6. Innovation

A solar panel manufacturer discovers a revolutionary new technology that dramatically improves the conversion efficiency of solar cells. Such a dramatic improvement wasn't anticipated, the company quickly prioritizes significant resources to commercializing the technology.

Business Strategy

This is the complete list of articles we have written about business strategy.
Added Value
Advertising Strategy
Algorithmic Pricing
Arbitrage
Automation
Bargaining Power
Benchmarking
Bespoke
Branding
Bricks And Clicks
Business Development
Business Environment
Business Goals
Business Models
Business Objectives
Business Outcomes
Business Scale
Business Strategy
Business Transformation
Camping Strategy
Channel Strategy
Club Goods
Communication Strategy
Competitive Advantage
Competitive Intelligence
Complementary Goods
Cost Advantage
Cost Reduction
Cost Strategy
Critical Success Factors
Customer Analysis
Customer Service
Cut And Run
Defensive Publication
Designer Label
Digital Maturity
Distinctive Capability
Do Nothing Strategy
Economic Moat
Economies Of Scale
Fail Often
Fail Well
Innovation Culture
Inventive Step
Long Tail
Management Strategy
Market Development
Market Maker
Market Research
Marketing Experimentation
Mass Customization
Mergers
Modernization
Operational Efficiency
Plateau Effect
Point Of No Return
Positioning
Price Discrimination
Price Leadership
Pricing Strategy
Product Strategy
Product-as-a-Service
Productivity
Promotion Strategy
Prototypes
Razor And Blades
Relative Advantage
Resistance To Change
Retrenchment
Risk Management
Sales Strategy
Ship Often
Strategic Advantage
Strategic Communication
Strategic Drivers
Strategic Planning
Strategic Vision
Strategy
Strategy Failure
Strategy Monitoring
Strategy Risk
Tactics
Target Market
Test Marketing
Trade Dress
Trade Secrets
Turnaround Strategy
Two Sided Market
Types Of Strategy
Voice Of The Customer
Win-Win
If you enjoyed this page, please consider bookmarking Simplicable.
 

Strategy vs Tactics

A definition of strategy vs tactics with two examples.

Business Strategy

An extensive list of business strategies.

Strategy

A reasonably comprehensive guide to strategy.

Baseline vs Benchmark

The difference between a baseline and a benchmark.

Competitive Advantage

A few sources of competitive advantage for businesses.

Macro Environment

A list of macro environment components.

Competitive Advantage vs Distinctive Capability

The difference between competitive advantage and distinctive capability.

Do Nothing Strategy

An overview of a common business strategy.

Restructuring

A definition of restructuring with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map