40+ Useful Business Theories

Business Models

A list of common business models.

Competitive Advantage

A few sources of competitive advantage for businesses.

Vicious Circle

A definition of vicious circle with a few examples.

Business First Principles

A list of common business first principles with a guide to each.

Economic Theories

A list of economic theories that are particularly useful for business.

Adverse Selection

The tendency for people at high risk to buy insurance.

Economic Advantage

A list of economic positions or capabilities that allow you to outperform in a particular industry.

Knowledge Work

A definition of knowledge work with examples.

Production

A definition of production with examples.

Post Scarcity

An overview of post-scarcity.

Economic Infrastructure

The common types of economic infrastructure.

Business Competition

The common types of business competition.

Inefficiency

The common types of inefficiency.

Supply Examples

An overview of supply with common examples.

Marketing

A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.

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