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40+ Useful Business Theories John Spacey, updated on
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Business ModelsA list of common business models.Competitive AdvantageA few sources of competitive advantage for businesses.
Vicious CircleA definition of vicious circle with a few examples.Business First PrinciplesA list of common business first principles with a guide to each.Economic TheoriesA list of economic theories that are particularly useful for business.Adverse Selection
The tendency for people at high risk to buy insurance.
Economic Advantage
A list of economic positions or capabilities that allow you to outperform in a particular industry.
Knowledge WorkA definition of knowledge work with examples.ProductionA definition of production with examples.Post Scarcity
An overview of post-scarcity.
Economic InfrastructureThe common types of economic infrastructure.
Business Competition
The common types of business competition.
InefficiencyThe common types of inefficiency.Supply Examples
An overview of supply with common examples.
MarketingA list of key marketing strategies.Branding GuideAn overview of 20+ common branding techniques.Marketing MetricsA list of common ways to measure marketing results.Pricing StrategyAn overview of common pricing strategies.
Product Positioning
A definition of product positioning with examples.
Brand Storytelling
Common types of brand storytelling.
Cross-Selling
The common types of cross-selling.
Marketing Campaign
The common types of marketing campaign.
Marketing Automation
The common types of marketing automation.
Target Marketing
The common types of target marketing.
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