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40 Examples of Change Drivers

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A change driver is an internal or external pressure that shapes change to an organization. This includes change to strategy, plans, designs, products, services and operations. The following are common change drivers beginning with internal drivers and progressing to external pressures.
Globalization
Trade agreements
Conflict and war
Political instability
Disasters
Migration
Demographics
Generational differences
Economic problems
Resistance to change
Technological change
Economic change
Laws
Regulations
Court rulings
Attitudes
Perceptions
Opinions
Social issues
Information & awareness
Social movements
Media influence
Protests
Political participation
Elections
Political change
Concepts & language
Storytelling
Movies and television
Science fiction and other literature
Lifestyles
Communication habits
Behavior
Norms
Competition
Change to products & services
Automation
Music
Culture change
Media personalities

Mission & Vision

Many organizations are driven by a leader with a mission and vision for the future. Such an organization may seek to define the future as opposed to reacting to day-to-day competitive pressures.

Principles

An organization may establish principles that are designed to shape change. For example, a principle of minimizing negative environmental impact or of putting customers first in all decisions.

Capabilities

The capabilities of an organization tend to be a change driver. If you have strong engineering capabilities, you may view everything as an engineering problem. If you have strong marketing capabilities, you may view everything as a marketing problem and so forth.

Measurements

Many organizations are in the habit of measuring things, improving them and measuring again. In this case, measurements need to be carefully designed such that a single factor isn't over-optimized at the expense of everything else. For example, an obsession with cutting unit costs can result in quality failures, liability and reputational damage.

Experiments

The practice of trying many things in a lightweight way that can fail without much damage. The idea is to try brave ideas and scale the ones that work.

Organizational Culture

The norms, habits and expectations of your organization. For example, some organizations are resistant to change such that people try to slow down or derail progress.

Leadership

The ability of leaders to get people moving in the same direction.

Change Agents

The resilient people in your organization who are able to overcome a large number of problems to push change through. An organization filled with change agents will achieve a very different rate of change as compared to an organization filled with resistance to change.

Lead Users

Lead users are your customers who are pushing your products and services to their limits. They are often an important source of change. For example, a large customer of a cloud computing platform who needs much faster network performance than you currently offer. Such a customer might point out your weakness on a regular basis and push you to improve.

Market Research

Going out and asking customers what they think, feel and want.

Critics

Some firms are quite sensitive to criticism and will change based on criticisms by customers, the media or the public.

Technology

External innovation that forces you to change. For example, most firms were forced to open a website and/or migrate to ecommerce with the commercialization of the internet in the mid-1990s.

Competition

Competition such as a competitor who is always lowering their costs and prices.

Customer Needs

Changing customer needs such as a shift in demographics to an older population that demands healthier food items.

Customer Perceptions

Changing customer perceptions such as increased awareness that a particular food ingredient is healthy or unhealthy.

Customer Preferences

Shifting customer preferences such as a fashion trend whereby a particular color, style or format is suddenly popular.

Supply & Demand

Changes in supply and demand. For example, a supply shortage that results in a spike in material costs.

Regulations

The introduction or elimination of government regulations.

Economic Environment

The economic environment such as interest rates, economic stability and the availability of funding.

Politics

Political events in areas such as trade barriers and political stability. For example, a need to replace a supply partner due to a trade war.
Overview: Change Drivers
Type
Definition
An internal or external pressure that shapes change to an organization.
Related Concepts
Next: Change
More about change:
Accelerating Change
Business Change
Change Agent
Change Control
Change Examples
Change Fatigue
Change Impact
Change Principles
Discontinuous Change
Exponential
Growth
Hyperbolic
Impact Analysis
Improvement
Industrial Revolution
Paradigm Shift
Progress
Resistance
Stability
Status Quo
Temporary Change
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