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37 Types of Channel Strategy

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A channel strategy is a plan for reaching customers with products and services. Channels serve two primary functions: selling to the customer and delivering customer experience including products and services themselves. A channel strategy considers factors such as customer habits, competitive environment and constraints such as costs and capabilities. The following are common examples of channel strategies.
Agents & brokers
Bidding on contracts
Bricks & clicks
Camping strategy
Catalog sales
Conferences & trade shows
Dealerships
Digital advertising
Direct mail
Direct sales force
Distributors
Ecommerce
Event marketing
Foreign subsidiaries
Franchises
Importers & exporters
Influencer marketing
International partnerships
Kiosks
Licensing
Mobile apps
Omnichannel strategy
Online marketplaces such as app stores
Outlets
Owned retail
Personal selling
Pop-up shops
Resellers
Retailers
Sales outsourcing
Showrooms
Social media marketing
Subscription boxes
Telemarketing
Value added resellers
Websites
Wholesaler distribution
A camping strategy is the practice of locating sales offices or retail shops close to your customers. For example, an IT company that sells a trading platform might locate sales offices in major financial districts.
An omnichannel strategy is the practice of selling over multiple coordinated channels. For example, a retailer that sells from a company owned mobile app, website and retail locations that coordinates marketing such as sales across these channels.
Bricks and clicks is the practice of combining your ecommerce and retail operations such that they compliment each other. For example, retail locations may be used for delivery and customer service for online orders. The ecommerce channel can be used by retail locations to extend inventory and selection.
Value added resellers are partners that incorporate your products or services in their own products.
Licensing is the practice of granting other firms the right to use your brand> and/or intellectual property such as product designs in exchange for fees.

Channel Coverage

Channel coverage is what products and services are available from each channel. For example, a fashion retailer that prohibits new lines from being sold from outlets.

Channel Integration

Integrating the strategies above. For example, using a mobile app to drive sales at retail locations.

Channel Conflict

Channel conflict is tension that arises between your channels. For example, retailer partners that are unhappy because you offer aggressive price promotion on a major ecommerce platform that undercuts their prices.
Next: Distribution Channel
More about distribution channels:
Channel Check
Channel Conflict
Channel Management
Channel Pricing
Channel Strategy
Channel Structure
Distribution
Distribution Channels
Distribution Strategy
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