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9 Examples of Communication Objectives

 , September 03, 2017
Communication objectives are goals for messages or programs of communication. They are used to identify your audience, craft messages and evaluate results. Communication objectives is a broad term that can apply to areas such as marketing, sales, knowledge work, creative works, public speaking, governance, management and leadership. The following are illustrative examples of communication objectives.

Leadership

Getting people moving in the same direction to achieve a common goal. For example, reducing resistance to change.

Motivation

Motivating people to improve results such as productivity.

Knowledge

Conveying knowledge. For example, a training objective that everyone understand several foundational concepts at the end of a session.

Influence

Influencing actions. For example, an employee with an objective to change a team's strategy.

Persuasion

Selling an idea. For example, a public speaker who would like to change minds about a particular topic.

Entertainment

Entertaining an audience with music, art, humor or storytelling.

Demand Generation

Generating interest in a product or service.

Brand Awareness

Developing brand recognition and brand awareness such as top of mind.

Transactions

Getting to yes to close commercial transactions such as a sale or partnership agreement.
Overview: Communication Objectives
Type
DefinitionObjectives for messages or programs of communication.
Related Concepts

Communication

This is the complete list of articles we have written about communication.
Action Plan
Ad Hominem
Analogy
Barriers
Anticipating Objections
Body Language
Building Trust
Business Comm.
Candor
Comm. Process
Criticism
Civil Inattention
Devils Advocate
Direct Language
Comm. Channels
Discourse
Comm. Complexity
Dumbing Down
Comm. Context
Echo Chamber
Comm. Design
Explanation
Comm. Issues
Face-to-Face
Gatekeeping
Comm. Objectives
Ground Rules
Comm. Plan
High Context
Comm. Problems
Jargon
Labeling
Comm. Skills
Listening
Comm. Style
Low Context
Consensus Building
Media Bias
Medium
Message Framing
Methods
Digital Comm.
Moot Point
Noise
Non-Example
Nudge Theory
External Comm.
Objectivity
Feedback
Positive Criticism
Formal Comm.
Rationale
Rhetorical Question
Self Monitoring
Hypothetical Question
Storytelling
Informal Comm.
Verbal
Information Design
Interactive Media
Internal Comm.
Mass Comm.
Media
Media Studies
Networking
Nonverbal Comm.
Overcommunication
Persuasion
Shared Meaning
Small Talk
Social Comm.
Social Cues
Strategic Comm.
Tagline
Target Audience
Thought Experiment
Tone Of Text
Touching Base
Understatement
View From Nowhere
Word Of Mouth
More ...
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Business Objectives

The common types of business objective.

Brand Objectives

The common types of brand objectives.

Leadership Objectives

The common types of leadership objectives.

Financial Objectives

A list of common financial objectives for businesses.

Pricing Objectives

The common types of price objective.

Quality Objectives

The definition of quality objectives with examples.

Sales Objectives

The common types of sales objective.

Strategic Objectives

A definition of strategic objectives with examples.

Smart Objectives

The definition of smart objectives with examples.

Communication

A list of communication techniques.

Analogy

A few common types of analogy.

Understatement

Understatement as a storytelling and communication technique.

Tagline

The common types of tagline.

Action Plan

A definition of action plan with examples.

Constructive Criticism

The basic elements of constructive criticism.

Target Audience

Common types of target audience.

Media

The common types of media.

Public Relations Examples

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