Deliver at least 3 lunch and learn presentations this year. | Deliver a client presentation to close a sale. |
Pitch a project to management to obtain budget approvals. | Negotiate lower prices with a supplier. |
Resolve a conflict between team members. | Make team meetings more productive by time-boxing each agenda item. |
Send out a meeting agenda before meetings. | Track team action items and communicate status weekly. |
Reduce errors in outgoing customer communications by 90%. | Network to build 100 new professional connections this year. |
Listen intently to customers to solve their issues more quickly. Target: improve customer satisfaction to 90%. | Respond to customer inquiries within 3 business hours. |
Deliver presentations to build awareness of ____. Measure: stakeholder feedback. | Improve reports to management. |
Increase engagement on social media to 5 engagement events per customer per month. | Improve email open rates to 1%.. |
Increase conversion rate to 3%. | Achieve an audience ranking of 4 stars or more. |
Standardize _____ documents with a template. | Become more visible and engaged in meetings. |
Leadership
Getting people moving in the same direction to achieve a common goal. For example, reducing resistance to change.Motivation
Motivating people to improve results such as productivity.Knowledge
Conveying knowledge. For example, a training objective that everyone understand several foundational concepts at the end of a session.Influence
Influencing actions. For example, an employee with an objective to change a team's strategy.Persuasion
Selling an idea. For example, a public speaker who would like to change minds about a particular topic.Entertainment
Entertaining an audience with music, art, humor or storytelling.Demand Generation
Generating interest in a product or service.Brand Awareness
Developing brand recognition and brand awareness such as top of mind.Transactions
Getting to yes to close commercial transactions such as a sale or partnership agreement.| Overview: Communication Objectives | ||
Type | ||
Definition | Objectives for messages or programs of communication. | |
Related Concepts | ||
