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Communication objectives are goals for messages or programs of communication. They are used to identify your audience, craft messages and evaluate results. Communication objectives is a broad term that can apply to areas such as marketing, sales, knowledge work, creative works, public speaking, governance, management and leadership. The following are illustrative examples of communication objectives.
Getting people moving in the same direction to achieve a common goal. For example, reducing resistance to change. Motivating people to improve results such as productivity.Conveying knowledge. For example, a training objective that everyone understand several foundational concepts at the end of a session.
Influencing actions. For example, an employee with an objective to change a team's strategy.Selling an idea. For example, a public speaker who would like to change minds about a particular topic.EntertainmentEntertaining an audience with music, art, humor or storytelling.
Generating interest in a product or service.Developing brand recognition and brand awareness such as top of mind.Getting to yes to close commercial transactions such as a sale or partnership agreement.|
| Type | | | Definition | Objectives for messages or programs of communication. | | Related Concepts | |
Communication
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