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Communication Planning Guide

 , January 12, 2019 updated on December 22, 2022
Communication planning is the process of identifying goals, objectives, target audiences, formats, channels, content, schedule and responsibilities for communication efforts. This produces a communication plan that may be little more than a chart that documents future meetings, documents and media releases. Alternatively, a communication plan may be an extensive document that details large spending initiatives such as marketing campaigns coordinated across dozens of channels. The following are common elements of a communication plan.
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