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Communication Planning Guide John Spacey, January 12, 2019 updated on December 22, 2022
Communication planning is the process of identifying goals, objectives, target audiences, formats, channels, content, schedule and responsibilities for communication efforts. This produces a communication plan that may be little more than a chart that documents future meetings, documents and media releases. Alternatively, a communication plan may be an extensive document that details large spending initiatives such as marketing campaigns coordinated across dozens of channels. The following are common elements of a communication plan.
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