|
| |
Communication strategy is a plan to achieve communication objectives. This may apply to internal communications, marketing communications and public relations. A communication strategy has four major components: communication goals, target audience, communication plan and channels. The following are illustrative examples.Communication GoalsCommunication goals are the desired end-results of a program of communication. These are typically documented as the first step in developing a communication strategy. Communication goals are designed to be measurable but aren't time bound as the schedule for achieving goals is found in the communication plan. Goals need not indicate how they will be achieved but you can include a notes field if you want to capture early ideas.
Target AudienceA target audience is anyone you seek to communicate with as part of your strategy. For internal communications, this is usually the stakeholders of a project or function. For marketing communications, a target audience may include customers, media representatives and a target market.Communication PlanA communication plan is an outline of how a communication strategy will be achieved including a schedule and responsibilities.Communication ChannelsIt is also common to breakdown your communication plan by channel. |
Type | | Definition | A plan to achieve communication objectives. | Related Concepts | |
Next: Communication Planning
Communication
This is the complete list of articles we have written about communication.
If you enjoyed this page, please consider bookmarking Simplicable.
An extensive list of business strategies.
A reasonably comprehensive guide to strategy.
The difference between a baseline and a benchmark.
A definition of strategy vs tactics with two examples.
A few sources of competitive advantage for businesses.
A list of macro environment components.
The difference between competitive advantage and distinctive capability.
An overview of a common business strategy.
A definition of restructuring with examples.
A list of communication techniques.
The difference between intrapersonal and interpersonal explained.
The definition of shibboleth with examples.
A list of common types of emotion.
The common types of communication skill.
Examples of communication plans.
A list of measurable communication goals with examples.
The definition of candor with examples.
The definition of moot point with examples.
TrendingThe most popular articles on Simplicable in the past day.
Recent posts or updates on Simplicable.
Site Map
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.
|
