40+ Types of Competitive Advantage
John Spacey, December 12, 2016
Competitive advantage is something that a firm does better than the competition. In a competitive industry, firms that lack competitive advantage are unlikely to survive in the long term. As such, business can be viewed as a process of building and defending competitive advantages. A competitive advantage can include any capability that has value in executing your business model. The following are common types of competitive advantage.
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