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A competitive disadvantage is an unfavorable circumstance or condition that causes a firm to underperform in an industry. Disadvantages typically include things such as know-how, scale, scope, location, distribution, quality, product features, process efficiency, productivity and costs. Competitive disadvantage may be measured by benchmarking against a top competitor or industry average for a particular factor.NotesThe term competitive disadvantage doesn't necessarily imply that a firm is at a complete disadvantage to other firms. For example, a particular firm may have a cost advantage and a quality disadvantage.|
Type | | Definition | An unfavorable circumstance or condition relative to a competitor or industry. | Related Concepts | | Next: Examples of a Competitive Disadvantage
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