A competitive map is a visualization of the competitive position of firms, brands, products, services or locations. This is often a basic graph of two variables that customers consider when making a purchase. The following are illustrative examples of a competitive map.
LocationThe competitive position of hotels in a neighborhood based on their proximity to attractions such as a train station and a museum. In the example above, the Emperor Marsh has a valuable competitive position as the closest luxury hotel to neighborhood attractions.
It is possible to use competitive maps to model the quality of products and services. In the case of hotels, quality may be based on factors such as services and decor.In the example above, the Ralph Meddow can be considered the highest quality hotel in the neighborhood.
Price & RatingsIn many cases, customers choose hotels based on price and the ratings & reviews on travel websites. In the example above, the Carline and Pascal's B&B are the best value in the neighborhood based on their price and ratings.
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