A-Z Popular Blog Market Research Search »
Market Research
Related Guides
Moment Of Truth

Product Development

3 Examples of a Competitive Map

 , updated on
A competitive map is a visualization of the competitive position of firms, brands, products, services or locations. This is often a basic graph of two variables that customers consider when making a purchase. The following are illustrative examples of a competitive map.


The competitive position of hotels in a neighborhood based on their proximity to attractions such as a train station and a museum.
In the example above, the Emperor Marsh has a valuable competitive position as the closest luxury hotel to neighborhood attractions.


It is possible to use competitive maps to model the quality of products and services. In the case of hotels, quality may be based on factors such as services and decor.
In the example above, the Ralph Meddow can be considered the highest quality hotel in the neighborhood.

Price & Ratings

In many cases, customers choose hotels based on price and the ratings & reviews on travel websites.
In the example above, the Carline and Pascal's B&B are the best value in the neighborhood based on their price and ratings.
Overview: Competitive Map
A visualization of the competitive position of firms, brands, products, services or locations.
Also Known As
Competitive Position Map
Related Concepts

Market Research

This is the complete list of articles we have written about market research.
A/B Testing
Competitive Factors
Competitor Analysis
Concept Testing
Consumer Behavior
Culture Factors
Customer Analysis
Customer Analytics
Customer Attributes
Customer Success
Experience Sampling
Feasibility Study
Focus Group
Ladder Interview
Lead User
Market Analysis
Market Environment
Market Intelligence
Market Needs
Market Sizing
Marketing Analysis
Mkt Research Analysis
Moment Of Truth
Observational Study
PESTEL Analysis
Product Metrics
Purchase Decisions
Sensory Analysis
Target Market
Test Marketing
More ...
If you enjoyed this page, please consider bookmarking Simplicable.

Competitor Analysis

A definition of competitor analysis with examples.

Competitive Benchmarking

A definition of competitive benchmarking with examples.

Competitive Intelligence

An overview of competitive intelligence.

Competitive Position

A definition of competitive position with examples.

Market Research Analysis

An overview of market research analysis with examples.

Marketing Analysis

An overview of marketing analysis with examples.

Market Sizing

The common types of market sizing with examples.

Market Research

A systematic investigation of market conditions including customers and the competition.

Contextual Inquiry

A definition of contextual inquiry with several examples.

Data-Driven Marketing

A definition of data-driven marketing with examples.

Market Positioning

A list of common market positioning strategies.

Test Marketing

A definition of test marketing with examples.

Product Involvement

The common types of product involvement.


The common types of competitor.

Latent Need

A definition of latent need with examples.

Market Intelligence

A definition of market intelligence with examples.

Organizational Intelligence

A definition of organizational intelligence with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map