Advertising & Graphic Design | Air Purifiers & Filters |
Art Museums & Art Books | Bank Accounts & Loans |
Bowling Alleys & Bowling Balls | Cars & Car Financing |
Coffee & Donuts | Coffee Maker & Coffee |
Computers & Software | Concerts & Band Merchandise |
Consulting & Software | Digital Advertising & Marketing Analytics |
Dinner & Theater | Ebook Readers & Ebooks |
Ecommerce & Delivery | Electric Vehicle & Charger |
Event Planning & Catering | Event Spaces & Hotels |
Flights & Airport Concessions | Game Consoles & Games |
Golf Courses & Bars | Gyms & Personal Training |
Hamburgers & Hamburger Buns | Hotels & Childcare Services |
Hotels & Spas | Hotels & Transportation to Airport |
Media Devices & Streaming Media Services | Mobile Devices & Apps |
Mortgages & Home Insurance | Motorcycle & Helmet |
Movies & Popcorn | Paint & Paint Brushes |
Pet Grooming & Pet Hotel | Plants & Pots |
Printer & Ink Cartridges | Razors & Blades |
Real Estate Agent & Home Staging | Rental Car & Hotel Stay |
Resort & Activities | Security Cameras & Cloud Storage |
Skating Rink & Skating Lessons | Smartphones & Accessories |
Software Development & Testing Services | Solar Power & Battery Systems |
Sporting Events & Concessions | Theme Parks & Restaurants |
Toothbrush & Toothpaste | Vehicles & Vehicle Repair |
Washer & Dryer | Water Dispensers & Bottled Water |
Electronics & Accessories
Accessories for a popular mobile device.Bookshops & Coffee Shops
Bookshops and coffee shops may be configured as a store within a store because it can boost sales for both retailers.Food
Hotdogs and hotdog buns.Products
Razors and razor blades. Such combinations of products can be lucrative because people need to buy a particular brand of razor blades with a razor and they regularly need replacement.Electric Cars & Solar Panels
Having an electric car can boost electricity needs. People who buy electric cars tend to be interested in solar panels due to values related to sustainability, resilience and self sufficiency.Snowboards & Snowboard Boots
Durable equipment that is meant to be used together. This relationship may make it difficult for a shoe company to enter the snowboard boots market unless they also offer other snowboarding products.Shoes & Protection Sprays
It is common for shoe retailers to try to upsell chemicals designed to protect shoes.Game Consoles & Games
Firms may be able to make more from games than game consoles themselves. As such, they may have some incentive to offer consoles at a low price.Nightclubs & Takeout Food
Small food vendors may benefit from locating in an area with an active night economy. Late at night, much of the competition may be closed and such businesses may do well.Popcorn & Movies
Selling snacks to movie goers.Bottled Water & Flights
It is common for passengers on flights to purchase items such as bottled water, snacks and magazines at the airport.| Overview: Complementary Goods | ||
Type | EconomicsBusiness ModelsRetail Strategy | |
Definition (1) | Products and services that tend to sell well together. | |
Definition (2) | Goods with highly correlated demand. | |
Example Strategies | Designing products that benefit from the popularity of another firm's products.Upselling complementary items.Pricing models such as razor and blades.Choosing locations near a complementary good such as take out pizza near several popular nightclubs. | |
Related Concepts | ||
