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10 Examples of Consumer Products

A consumer product is a good that is purchased by a person for individual or family use. The following are illustrative examples.


A product where consumers see no difference from one product to the next such that branding and product quality have little or no impact on sales. For example, bananas or paper.

Fast Moving Consumer Goods

A fast moving consumer good is a product that is quickly consumed such that it is purchased on a regular basis. For example, food, beverages, cosmetics, stationery and personal care products. Large brands dominate in this product category because consumers typically buy the same product every week and rely heavily on brand recognition to select new products.

Consumer Electronics

Electronic devices such as mobile phones and televisions.

Consumer Durables

Goods that last more than five years including vehicles, home appliances, furniture, fixtures, tools, books, sports equipment, jewelry and toys.


Clothing, footwear and accessories are typically viewed as longer lasting than fast moving consumer goods but are purchased more frequently than consumer durables.


Media such as video games, magazines, movies and music. These are often digital products.

Niche Products

Products the serve highly specific customer needs such as hardware and hobby supplies.

Luxury Goods

Products and services that are unusually expensive and perceived as high quality or status symbols. These may be sold on a convenience basis in department stores and airports whereby many brands may be available in one spot. Luxury goods are also sold from large flagship locations and smaller shops strategically located in expensive areas with high foot traffic.


Services are goods that offer mostly intangible value. Examples of consumer services include entertainment, travel, restaurants, transportation, financial services, health & fitness and childcare.

Product Classifications

Academics classify consumer products according to four types of shopping habits. This classification is not typically used in a business context with the categories above being more common.
A product that consumers buy often and quickly with little effort. This roughly corresponds to fast moving consumer goods.
A product that customers purchase less regularly. A customer may have unique needs in this area and may pour significant effort into researching the purchase. For example, running shoes.
A high price product whereby consumers are willing to go to a brand shop to obtain the item. According to this theory, consumers do not compare brands in this product category because they are desperately brand loyal. This doesn't necessarily reflect reality as it is common for consumers of luxury goods to have several favorite brands and to compare their offerings before a purchase.
Unsought products are goods that consumers do not actively seek out but are sellable because customers do need them. For example, life insurance.
Overview: Consumer Products
A good that is purchased by a person for individual or family use.
Related Concepts


This is the complete list of articles we have written about goods.
Brown Goods
Business Goods
Capital Goods
Club Goods
Common Goods
Common Resources
Complementary Goods
Consumer Discretionary
Consumer Durables
Consumer Goods
Consumer Products
Consumer Staples
Digital Goods
Durable Goods
Economic Goods
Experience Goods
Fashion Goods
Final Goods
Finished Goods
Goods & Services
Inferior Good
Information Good
Intangible Goods
Intermediate Goods
Knowledge Product
Luxury Goods
Market Goods
Merit Good
Natural Resources
Necessity Goods
Perfect Substitute
Public Goods
Search Good
Social Goods
Soft Goods
Sporting Goods
Substitute Good
Superior Goods
Unsought Goods
Veblen Goods
Virtual Goods
White Goods
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Soft Goods

The definition of soft goods with a list of examples.


The basic types of product.

Business To Business

Examples of business-to-business markets.

Niche Products

The common types of niche products with examples.

Product Examples

A list of the common types of product with examples of each.

Final Goods

The definition of final goods with examples.

Consumer Business

An overview of consumer businesses with examples.

Business Products

An overview of business products with examples.


The common types of goods.


The definition of consumerization with examples.

Perfect Substitutes

The definition of perfect substitute with examples.

Club Goods

The definition of club goods with examples.

Consumer Discretionary

The definition of consumer discretionary with examples.

Fashion Goods

The definition of fashion good with examples.

Natural Resources

The definition of natural resources with examples.

Public Services

The definition of public services with examples.

Luxury Goods

The definition of luxury good with examples.
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