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16 Examples of Context Analysis

 , February 20, 2017
Context analysis is an examination of the current situation of an organization, team, strategy, program or project with respect to its environment. The following are common examples.


Customer values, preferences and perceptions.


Industry trends such as new competitors entering your market.


Examining your strengths and weaknesses relative to the competition.


A look at the current products on the market to find a unique selling proposition for a new product.


New designs, processes and techniques that are changing the way things are done.


Evaluating your capabilities and capability gaps.


Market factors such as growth, decline, supply and demand.


Demographic trends and impact on things such as markets.


Technological shifts that have occurred or that are likely to occur.


Political events and changes that may impact your plans such as a trade war.


Social factors such as shifting values and customer expectations.


Economic factors such as new business models that represent a threat or opportunity.

Compliance & Regulations

Regulations or potential for future regulations and what is required to achieve compliance.


Internal considerations such as the motivation of a team or internal politics.


Identifying risks based on the current environment.


Examining the business ethics of a strategy or practice.
Overview: Context Analysis
TypeBusiness Analysis
DefinitionAn analysis of the current situation of an organization, team, strategy, program or project with respect to its environment.
Related ConceptsSWOT Analysis
Gap Analysis
Risk Identification
Strategic Planning
Strategic Drivers

Context Analysis

This is the complete list of articles we have written about context analysis.
Context Analysis
Gap Analysis
Risk Types
SWOT Analysis
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