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Context analysis is an examination of the current situation of an organization, team, strategy, program or project with respect to its environment. The following are common examples.CustomersCustomer values, preferences and perceptions.
IndustryIndustry trends such as new competitors entering your market.CompetitionExamining your strengths and weaknesses relative to the competition.ProductsA look at the current products on the market to find a unique selling proposition for a new product.MethodsNew designs, processes and techniques that are changing the way things are done.
CapabilitiesEvaluating your capabilities and capability gaps.MarketsMarket factors such as growth, decline, supply and demand. Demographic Demographic trends and impact on things such as markets.TechnologyTechnological shifts that have occurred or that are likely to occur.PoliticsPolitical events and changes that may impact your plans such as a trade war.
SocialSocial factors such as shifting values and customer expectations.EconomicEconomic factors such as new business models that represent a threat or opportunity.Compliance & RegulationsRegulations or potential for future regulations and what is required to achieve compliance.OrganizationalInternal considerations such as the motivation of a team or internal politics.
RisksIdentifying risks based on the current environment.EthicsExamining the business ethics of a strategy or practice.
Context Analysis
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