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16 Examples of Context Analysis

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Context analysis is an examination of the current situation of an organization, team, strategy, program or project with respect to its environment. The following are common examples.

Customers

Customer values, preferences and perceptions.

Industry

Industry trends such as new competitors entering your market.

Competition

Examining your strengths and weaknesses relative to the competition.

Products

A look at the current products on the market to find a unique selling proposition for a new product.

Methods

New designs, processes and techniques that are changing the way things are done.

Capabilities

Evaluating your capabilities and capability gaps.

Markets

Market factors such as growth, decline, supply and demand.

Demographic

Demographic trends and impact on things such as markets.

Technology

Technological shifts that have occurred or that are likely to occur.

Politics

Political events and changes that may impact your plans such as a trade war.

Social

Social factors such as shifting values and customer expectations.

Economic

Economic factors such as new business models that represent a threat or opportunity.

Compliance & Regulations

Regulations or potential for future regulations and what is required to achieve compliance.

Organizational

Internal considerations such as the motivation of a team or internal politics.

Risks

Identifying risks based on the current environment.

Ethics

Examining the business ethics of a strategy or practice.
Overview: Context Analysis
Type
Definition
An analysis of the current situation of an organization, team, strategy, program or project with respect to its environment.
Related Concepts

Context Analysis

This is the complete list of articles we have written about context analysis.
Business Context
Compliance
Context Analysis
Context Examples
Economics
Gap Analysis
Local Context
Motivation
Risk Types
Strategy
SWOT Analysis
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A definition of capability management with an example.

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