Customers
Customer values, preferences and perceptions.Industry
Industry trends such as new competitors entering your market.Competition
Examining your strengths and weaknesses relative to the competition.Products
A look at the current products on the market to find a unique selling proposition for a new product.Methods
New designs, processes and techniques that are changing the way things are done.Capabilities
Evaluating your capabilities and capability gaps.Markets
Market factors such as growth, decline, supply and demand.Demographic
Demographic trends and impact on things such as markets.Technology
Technological shifts that have occurred or that are likely to occur.Politics
Political events and changes that may impact your plans such as a trade war.Social
Social factors such as shifting values and customer expectations.Economic
Economic factors such as new business models that represent a threat or opportunity.Compliance & Regulations
Regulations or potential for future regulations and what is required to achieve compliance.Organizational
Internal considerations such as the motivation of a team or internal politics.Risks
Identifying risks based on the current environment.Ethics
Examining the business ethics of a strategy or practice.| Overview: Context Analysis | ||
Type | ||
Definition | An analysis of the current situation of an organization, team, strategy, program or project with respect to its environment. | |
Related Concepts | ||
