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A convenience product is a product that makes life easier for customers. People are often strongly motivated to reduce effort. As such, business models based on providing conveniences are extremely common. The following are basic types of convenience product.
Labor Saving DeviceA machine that automates work that was previously manual. For example, a washing machine replaces the labor of scrubbing clothing.LocationPutting things closer to the customer such as a neighborhood cafe or convenience store.DeliveryDelivering products and services to the customer's door.PortabilityMaking things smaller so that they can be carried around.Products and services that are easy to use. For example, an ecommerce site that makes a great variety of products easier to find and order.
Time SavingPrecooked meals and other products that consume less time than traditional alternatives.PackagingPackaging that is easy to use such as a resealable package of cheese.Automating things that were previously manual such as a self driving car.ServicesServices are often designed to make things as easy for the customer as possible. For example, a hotel concierge who helps a customer reserve a restaurant.
Automating elements of customer service. For example, a kiosk that reduces lines for services such as tickets.Managing a process for a customer. For example, a software product that manages things like security and capacity for the customer.|
| Type | | | Definition (1) | A product that makes life easier for customers. | | Definition (2) | A product that reduces effort. | | Related Concepts | |
Business Models
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