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11 Types of Convenience Product

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A convenience product is a product that makes life easier for customers. People are often strongly motivated to reduce effort. As such, business models based on providing conveniences are extremely common. The following are basic types of convenience product.

Labor Saving Device

A machine that automates work that was previously manual. For example, a washing machine replaces the labor of scrubbing clothing.

Location

Putting things closer to the customer such as a neighborhood cafe or convenience store.

Delivery

Delivering products and services to the customer's door.

Portability

Making things smaller so that they can be carried around.

Usability

Products and services that are easy to use. For example, an ecommerce site that makes a great variety of products easier to find and order.

Time Saving

Precooked meals and other products that consume less time than traditional alternatives.

Packaging

Packaging that is easy to use such as a resealable package of cheese.

Automation

Automating things that were previously manual such as a self driving car.

Services

Services are often designed to make things as easy for the customer as possible. For example, a hotel concierge who helps a customer reserve a restaurant.

Self Service

Automating elements of customer service. For example, a kiosk that reduces lines for services such as tickets.

Managed Services

Managing a process for a customer. For example, a software product that manages things like security and capacity for the customer.
Overview: Convenience Product
Type
Definition (1)
A product that makes life easier for customers.
Definition (2)
A product that reduces effort.
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